Brand Officer (Consumer)
Brand Officer (Consumer)
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
It is the spirit of Bayanihan that drives us to continue our legacyof excellence and commitment to care. As an organization we achieve our successes through good honest and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the countrys leading Pharmaceutical company not by sheer luck but by pure perseverance integrity and brotherhood. Grow with us and be a part of the Bayanihan spirit.
ROLE OVERVIEW:
DEVELOPS BRAND PLANS
- Extracts and analyzes data trends in the market and uses market intelligence data to develop brand and division plans
- Formulates brand strategies sets brand targets and develops the brand message promotion plan program and calendar
- Supports in crafting the Brand DNA or positioning by looking into the needs of the target market evaluating product benefits and conducting competitive reviews
- Assists in the development of new products by aligning with internal enablers from sourcing to actual product launch
EXECUTES AND MONITORS BRAND PROGRAMS
- Executes programs identified in the marketing plan by conceptualizing the program mechanics identifying the program targets and deliverables formulating contingency plan based on risk assessment aligning with key stakeholders tracking progress of the program and providing post program reports
- Presents program to Field Operations and enablers
MANAGES BRAND SALES AND BUDGET
- Maintains brand profitability and assists in effectively managing brand budgets to deliver objectives
- Checks sell-in and sell-out sales and market performance
- Analyzes annual and long-term forecast for brand
STRENGTHENS CUSTOMER RELATIONSHIPS
- Maintains engagement with MDs for brand awareness and retention
- Gathers insights from Key Opinion Leaders (KOLs) on brand customer needs market future programs or products
REQUIRED QUALIFICATIONS
- Graduate of Business Administration Marketing Accounting Finance Economics or any Business-related courses
- With least 1-2 years of relevant experience
- Familiar with the business operations marketing programs in various channels and marketing analytics
- Results-driven and customer-oriented with excellent communication interpersonal project management and analytical skills
We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY we are passionate about conducting programs that can promote your wellness and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.
Required Experience:
Unclear Seniority
Employment Type
Intern
