Vice President of Enablement & Product Marketing
Vice President of Enablement & Product Marketing
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Job Description
Who is PureCars
PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library DMS connectivity and our digital advertising and attribution solutions our platform enables automotive dealers to capture more customers optimize digital advertising spend and maximize profitability while providing mission-critical business insights and analytics.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad-tech and automotive industries by storm.
The Vice President of Enablement & Product Marketing is a key member of the executive leadership team responsible for driving company-wide training and enablement initiatives thought leadership and support with go-to-market strategies optimizing revenue enablement and elevating brand presence. This leader will design and execute comprehensive strategies to empower sales account management and client success teams while positioning the company as the market leader in digital automotive advertising. The VP will oversee training & enablement programs across the entire company assist with key marketing initiatives and thought leadership and support revenue teams to align business growth with client outcomes.
Job Summary - Vice President of Enablement & Product Marketing
The Vice President of Enablement & Product Marketing is a key member of the executive leadership team responsible for driving company-wide training and enablement initiatives thought leadership and support with go-to-market strategies optimizing revenue enablement and elevating brand presence. This leader will design and execute comprehensive strategies to empower sales account management and client success teams while positioning the company as the market leader in digital automotive advertising. The VP will oversee training & enablement programs across the entire company assist with key marketing initiatives and thought leadership and support revenue teams to align business growth with client outcomes.
Key Responsibilities:
Enablement & Training
- Develop and execute a comprehensive enablement strategy to support revenue operations sales account management customer success teams and product teams.
- Create tools playbooks and training programs to improve productivity product knowledge and client engagement.
- Oversee company-wide employee training initiatives ensuring programs support business objectives compliance requirements and professional development.
- Partner with People Operations Trainer and department leaders to design onboarding leadership development and skills-based training programs.
- Build an enablement and training framework that accelerates ramp time for new hires and drives ongoing skills development across the organization.
- Evaluate training effectiveness through KPIs feedback and performance metrics to ensure continuous improvement.
- Partner with Product and Sales Leadership to ensure teams are equipped to communicate value differentiation and ROI to clients.
Marketing
- Develop product marketing materials to aid in the promotion and value proposition of new products features and cross-sell opportunities.
- Collaborate with go-to-market planning for new products and solutions ensuring alignment with sales objectives and customer needs.
Leadership & Strategy
- Act as a trusted advisor to the executive team contributing to overall business strategy and growth initiatives.
- Build and lead a high-performing team across enablement disciplines.
- Partner cross-functionally with Sales Product and Client Success to ensure alignment on objectives and execution.
- Establish key performance metrics for enablement reporting progress to executive leadership and the board.
Qualifications:
- 10 years of progressive leadership experience in marketing enablement or related fields preferably in digital advertising SaaS or automotive.
- Proven success building and scaling enablement and training programs that drive measurable impact on performance and growth.
- Deep understanding of B2B marketing strategies digital advertising trends and customer lifecycle management.
- Strong track record of leading cross-functional teams and aligning stakeholders across sales product People Operations and operations.
- Exceptional communication presentation and executive presence.
- Data-driven mindset with expertise in marketing analytics CRM LMS and enablement platforms.
Desired Skills:
- Automotive advertising industry experience strongly preferred.
- Ability to translate complex solutions into clear compelling messaging.
- Strong strategic planning and execution skills with a growth-oriented mindset.
- Experience leading in a high-growth or transformation stage company.
Salary: $150000.00 - $210000.00; Depending on experience and location
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race color ancestry religion sex gender identity national origin sexual orientation age citizenship marital status pregnancy medical conditions genetic information disability or Veteran status. Just be passionate genuine collaborative data-driven and entrepreneurial at heart!
Required Experience:
Chief
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
