Marketing Manager

The Base

We are based at 7 Bryant Park in the heart of NYC. And we have everything we need to work flexibly. We operate a hybrid working model with a requirement that our Marketing Manager be in the office 3 days per week. This is to sustain our culture of innovation collaboration knowledge sharing and building relationships within the business.

The Team

The Americas Marketing team is responsible for overseeing the end-to-end execution of multi-channel marketing campaigns and projects across North America US Offshore and Latin America. Working closely with a range of internal partnersincluding sales product compliance and global marketing colleaguesthe team delivers tailored marketing strategies that drive business objectives and enhance client engagement. Based in New York City the team values innovation adaptability and shared knowledge in a dynamic supportive environment.

Position Overview

The Marketing Manager North America supports the development and execution of integrated marketing campaigns aligned with institutional sales priorities in the US and Canada. Reporting to the Head of Marketing North America the role blends strategic planning with hands-on campaign management across digital and traditional channels. The ideal candidate brings asset management marketing experience a digital-first mindset and a strong ability to drive impactful marketing initiatives in a fast-paced team-oriented setting.

Responsibilities

Channel Marketing

• Partner with the Head of Marketing North America and Institutional sales leadership in US and Canada to develop and execute integrated marketing campaigns aligned with sales and distribution goals across both public and private markets.
• Assist in curating and distributing content including thought leadership email video webpages and social media by working closely with key stakeholders within the business.
• Work closely with the wider marketing team to execute a comprehensive paid media strategy to maximize brand awareness and support priority themes across public and private markets ensuring effective budget utilization across channels.
• Adapt and deliver global campaigns for the North American market by localizing and tailoring assets for US and Canadian institutional audiences.
• Collaborate closely with marketing colleagues across the regional hubs and the central marketing team to ensure cohesive campaign execution and optimization.
• Monitor analyze and report on campaign performance providing actionable insights that inform future strategies and drive continuous improvement.

Digital Marketing

• Champion a digital-first approach to campaign planning prioritizing digital channels in reaching and engaging institutional clients and prospects.
• Leverage marketing automation tools and CRM systems to execute targeted email campaigns to nurture sales opportunities.
• Review and analyze data from email campaigns and webinars to provide lead generation to the sales team measure effectiveness of campaigns and identify trends in engagement.
• Utilize analytics platforms (e.g. Google Analytics Salesforce) to measure and report on digital marketing effectiveness website traffic user engagement and lead conversions.
• Oversee the webinar process for the US Institutional business including scheduling content development promotion and post-event analytics.

Marketing Team Support

• Assist the overall marketing team on designated projects and key initiatives throughout the year including campaigns research flagship events and focus priorities.
• Foster cross-functional partnerships with internal teamsincluding sales product compliance and client serviceto ensure marketing activities are aligned and impactful.

Basic Qualifications

• At least 3-5 years experience in managing marketing campaigns particularly in asset management marketing.
• Demonstrated ability to build strong working relationships with internal stakeholders at all levels across the business.
• Proven track record of developing and executing integrated marketing strategies to drive business objectives.
• Excellent verbal and written communication skills.
• Experience with digital analytics tools (e.g. Google Analytics Tableau) and webinar platforms (e.g. Zoom).
• Strong analytical skills with the ability to interpret marketing data and provide actionable insights.
• Exceptional attention to detail organizational and multitasking abilities.
• High proficiency in all Microsoft Office applications.

Preferred Qualifications

• Hands-on experience with Salesforce CRM and Pardot marketing automation platforms.
• Familiarity with content management systems such as ContentStack.
• Experience working with global or multi-regional teams and adapting marketing campaigns for regional markets.
• Understanding of the institutional investment landscape in North America is an advantage.

Compensation

Schroders offers a base salary in a range of $115000 - $130000 for this position.

The referenced salary range is based on the Companys good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location work experience market conditions education/training and skill level.

We recognize potential whoever you are

Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought facilitated by an inclusive culture can help us achieve this goal. We are a proud equal opportunity employer and ensure fair employment practices without regard to race color national origin age disability sex sexual orientation gender identity religious beliefs veteran status or any other protected characteristics.

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