Paid Media Manager Utah
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Badger Maps is a route planning software for field salespeople that dramatically improves operations through route optimization smart scheduling CRM integration and other cool features!
Were looking for a results-driven Paid Media Manager who can plan execute and optimize advertising strategies for our product portfolio!
This is a hands-on role with a strong focus on paid campaigns remarketing and performance optimization but it also requires a broad understanding of digital marketing. You will work closely with the team to drive qualified leads trials and revenue growth
We want someone whos comfortable working independently highly technical fluent in AI-powered marketing tools and excited to own marketing initiatives in a fast-paced environment.
*WE ARE CONSIDERING BOTH PART-TIME AND FULL-TIME APPLICATIONS*
What to expect:
- Execute high-impact digital marketing campaigns across Google Ads LinkedIn Ads and other relevant platforms including remarketing strategies with an annual ad budget of $700K1M
- Continuously test and improve campaign performance using data A/B testing and marketing tools (Google Analytics Mixpanel...) with a strong grasp of Marketing statistics.
- Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking.
- Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms
- Collaborate with Product Sales and Customer Success teams to align on growth initiatives relentlessly pursuing outcomes and holding the team to the same standards.
What we are looking for:
- 7 years of experience in B2B saas ad campaign management ideally in a small to mid-sized company environment with proven experience managing large-scale budgets ($1M annual)
- Experience running and optimizing performance campaigns (Google Ads LinkedIn Ads PPC/SEM/RTB) including remarketing.
- Experience with attribution tracking software (ie Hyros Cometly etc)
- Portfolio of previous marketing work or campaigns with measurable results
- Native-level written and verbal communication skills in English (C1 level or higher)
- Ability to review interpret and act on data using tools like Google Analytics Mixpanel Google Search Console and Excel comfortable applying statistical reasoning
- Hands-on experience with A/B testing funnel analysis and conversion rate optimization.
Nice to have:
- Familiarity with CMS platforms for website content management and basic knowledge of automation tools like Zapier (or similar).
- Experience identifying and developing new marketing channels especially in a B2B context.
- Experience working with AI-powered marketing tools
What we offer in return:
- Competitive compensation package
- Benefits (Health Dental Vision 401K) and Volunteering Time Off
- Paid time off sabbatical leave & seniority days
- Hybrid work policy -3 days working from home 2 from the office
- A chance to make a serious impact and see every aspect of the business
- A trustworthy environment where you get the freedom to pursue your own projects
- An international diverse and great working environment at a tech startup
- A fun environment with monthly events with your team and company-wide
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Badger Maps is the #1 Route Planner for Field Sales. Get map driving directions, drive 20% less, and sell 25% more. Start your free trial today!
