Digital Engagement Manager
Digital Engagement Manager
Posted on :
21-09-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
21-09-2025
Job Description
Job Description Summary
This role is responsible for digital engagement and execution with HCP. Based on deep under-standing of customer/marketplace key dynamics policies regulatory and innovation in pharma-ceutical industry the role is accountable to co-create customer centric digital ecosystems with customers.This role also needs to develop and implement multichannel and digital / data strategy whilst lev-eraging on digital technology to improve patient physician and related stakeholders experience across our key therapeutic addition to accelerate the transformation with impact the role is responsible to build partnership with trustworthy high-tech enterprises entrepreneurs medical institutions or academic associations. Leveraging the International Commercial Excellence (ICE) framework and Generative AI tools you will drive impactful content creation digital channel im-plementation and continuous optimization based on feedback and performance data.
Job Description
Major accountabilities:
- Define digital engagement strategy aligned with organization priorities
- Understand deeply of companys purpose TAs and IMBs priorities business opportunities and external dynamics to shape digital engagement strategies
- Collaborate with field teams and marketing to gather insights and align digital engagement strategies.
- Apply ICE 5Rs (Right Customer Right Content Right Investment Right CX Journey Right Insights) to define customer segmentation behavior change goals and journey mapping.
- Develop strategic partnership and collaboration platform with key stakeholders to accelerate digital transformation
- Digital engagement execution
- Explore develop implement and evaluate digital engagement plan that address customer needs. Brainstorm new and creative growth strategies.
- Work closely with brand teams to ensure content alignment with strategic objectives.
- Utilize Generative AI tools for scalable content creation and localization.
- Manage digital channel implementation including SFMC Veeva Sprinklr and Novartis Pro etc.
- Measure and report performance of all digital engagement campaigns and assess results.
- Utilize strong analytical ability to establish impactful KPI and evaluate end-to-end customer experience across multiple channels and customer touch point
- Feedback collection evaluation and optimization
- Collect feedback through Voice of Customer (VoC) field visits and digital footprint data.
- Analyze performance using ICE KPI tools and adjust digital engagement plans accordingly.
- Establish a closed-loop feedback system to ensure continuous improvement and responsiveness to market dynamics.
Key performance indicators:
- Ensure digital initiatives have business impacts with cross-functional collaboration and operate in compliance
- Expand more leverage on established digital solutions for more customer engagement via access metrics
- Project delivery with quality on time on budget
Minimum Requirements:
- Bachelor degree or above major in life science medical pharmacy related subjects preferred. MBA is a plus.
- Fluent in English speaking writing and reading
- 3 years experience in digital marketing in the Healthcare / Biotech/ OTC companies. Pharma Company is a plus.
- Up-to-date with the latest trends and best practices in marketing and measurement result-oriented with proven record
- Strong cross-functional collaboration and project management capabilities.
- Strong communication presentation and negotiation skills and good team player and able build alignments
- Strong analytical skills data-driven and result-oriented thinking
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
- Curiosity for innovation and exploring new concepts ideas and models and strategic vision to adapt innovation to drive new business models.
- Capability on gen-AI tool such as Canva Vyond and ChatGPT is a plus
Skills Desired
Agility Analytical Thinking Brand Awareness Building Construction Business Analytics Cross-Functional Collaboration Digital Marketing Marketing Strategy Media Campaigns Sales Stakeholder Engagement Stakeholder Management Strategic Marketing Waterfall ModelRequired Experience:
Manager
Employment Type
Full-Time
Key Skills
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