Duties and Responsibilities:

Were seeking a CRO Manager to own the critical bridge between traffic and conversiondeveloping high-performing offers and landing pages that turn visitors into customers.

Youll be a data-driven growth scientist who generates hypotheses about offer structures runs lean tests interprets results and scales winners quickly. Youll be responsible for testing and scaling different offer typesfrom 2-product bundles to single-product offers to gift-with-purchase and beyondalways seeking the optimal balance of AOV CAC and LTV.

You must be AI-native: fluent in using Claude Projects custom GPTs and other LLM-powered workflows as your creative and copywriting partner. Initially youll leverage AI to accelerate research and content creation with the goal of eventually hiring and managing an in-house copywriter to scale our content production.

This is a highly autonomous role where youll own the entire post-click experience. Youll work closely with our in-house designer and developer to rapidly build and test landing pages collaborate with our Creative Strategist on ad-to-page congruence and report directly to the CMO on strategy and results. The offer development testing methodology and conversion optimization will be yours to own.

Key responsibilities:

• Generate and test hypotheses for multiple offer types: 2-product bundles single-product offers gift-with-purchase tiered discounts and other innovative structures
• Design and rapidly test offer variations using scientific methodologyforming hypotheses running controlled tests analyzing results and scaling winners
• Write long-form story-driven landing pages using AI tools and proven frameworks (advertorial VSL-style problem-agitation-solution)
• Collaborate with in-house designer and developer to rapidly build launch and iterate on landing page tests
• Maintain a high-velocity experimentation cadencerunning multiple offer and page tests simultaneously with clear documentation
• Create templates and SOPs from winning formulas to enable rapid scaling and systematic improvement
• Partner with AI tools (Claude Projects GPTs) as your primary creative and copywriting partner
• Analyze performance metrics (CVR AOV subscription rate CAC LTV) using a scientific approach to identify optimization opportunities
• Collaborate with Creative Strategist to ensure ad creative and landing pages work seamlessly together
• Own the full customer journey from landing page through checkout optimizing every step for conversion

Youll Thrive in this Role if:

• Youre a growth scientist who lives by test dont guess and values objectivity over dogma
• You thrive on experimentation iteration and rapid executionyou can run multiple tests simultaneously and learn from both wins and losses
• Youre obsessed with customer psychologyyou love understanding what makes people buy and can translate insights into testable hypotheses
• Youre a systems thinker who can create repeatable frameworks from successful experiments
• Youre AI-native but maintain creative ownershipyou use LLMs to 10x your output without losing your strategic edge
• You can write persuasive story-driven copy that educates while it sells (or can effectively direct AI to do so)
• Youre data-driven but creativeyou use metrics to guide decisions but arent afraid to test bold unconventional ideas
• You love the challenge of finding the perfect offer structure through systematic testing
• Youre excited to eventually build and lead a small content team while maintaining hands-on involvement
• You work well independently but know when to collaborate with design and development for faster execution
  

Youll Hate this Role if:

• You prefer following proven playbooks rather than generating and testing new hypotheses
• Youre uncomfortable using AI tools extensively in your workflow
• You prefer working on brand awareness over direct response and measurable outcomes
• You dont enjoy writing (or directing the writing of) long-form sales copy
• Youre not comfortable with rapid experimentation and learning from failed tests
• You prefer to set it and forget it rather than constantly iterate and optimize
• Youre not interested in understanding the science behind health supplements
• You need constant supervision or prefer highly structured environments
• Youre more interested in winning creative awards than driving revenue
• You dont want the responsibility of eventually managing team members
  

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelors Degree (ideally)

Experience: 3 years of related experience

Industry:

• 35 years in growth marketing conversion optimization or product marketing (DTC or supplements experience strongly preferred)
• Proven track record of developing and testing multiple offer types with measurable improvements in AOV CVR and LTV
• Experience with scientific testing methodologyhypothesis generation controlled experiments statistical significance
• Demonstrated expertise in writing or directing long-form sales copy that converts
• Experience with AI tools (Claude GPTs Jasper) for copywriting and content creation
• Strong analytical skills with experience in Google Analytics Shopify and A/B testing tools
• Understanding of direct response principles and conversion psychology
• Experience managing or mentoring junior team members or contractors is a plus
• Ability to balance brand integrity with performance marketing objectives
• Experience with subscription business models and LTV optimization is a plus
• Health/wellness industry knowledge preferred but not required
• Willingness to travel to Bend OR 34 times per year for on-site meetings

Required Experience:

Chief