B2B SaaS Product Marketing Manager

At Finsolutia we are looking for a B2B Product Marketing Manager to lead the first dedicated product marketing strategy for 4Sight our SaaS platform already live in the market and growing.

This role is critical to defining 4Sights positioning supporting the sales team with effective go-to-market initiatives and driving adoption and revenue growth. Acting as a bridge between the Product Sales IT Design and Corporate Marketing departments you will ensure that our value proposition is communicated clearly differentiated in the SaaS market and supported by measurable commercial impact.

Key Responsibilities

• Messaging & Positioning: Define and continuously refine 4Sights value proposition competitive positioning and key messaging to ensure clear market differentiation;
• Sales Enablement: Develop and maintain pitches decks one-pagers case studies and other sales collateral. Train and empower Sales to effectively communicate product benefits and new releases including tailored presentations to support the commercial team;
• Buying Center & Decision Process: Analyze and map customer buying centers decision-making structures and processes to better tailor marketing strategies and sales support;
• Sales Funnel & Strategy: Understand and monitor the full sales funnel providing insights to design marketing strategies that drive conversions across each stage;
• Events & Brand Presence: Plan prepare and execute 4Sights participation in industry events (owned and third-party) strengthening visibility and credibility;
• Lead Generation & Growth Marketing: Build and manage inbound and outbound campaigns (content SEO paid media email nurturing) with a focus on qualified pipeline generation and lowering CAC;
• Cross-Functional Collaboration: Work closely with Product IT Sales and Design to align roadmap customer feedback and go-to-market initiatives;
• Content & Social Media: Manage 4Sights digital presence (with a strong focus on LinkedIn) creating thought leadership content tailored to personas and funnel stages;
• Go-to-Market for Releases: Define launch plans for new features and product updates to drive adoption engagement and customer retention;
• Performance & SaaS KPIs: Track and report on SaaS business metrics (CAC MRR LTV churn NPS engagement) to optimize campaigns and initiatives;
• AI & Martech Tools: Leverage marketing automation CRM analytics and AI-powered tools to scale campaigns personalize content and measure impact.

Ideal Profile

• Degree in Marketing Communications or a related field;
• 35 years of experience in B2B Marketing ideally in SaaS or in marketing for large financial institutions (e.g. banks corporate clients;
• Proven experience in go-to-market strategy and sales enablement;
• Proven track record in inbound and growth marketing to drive qualified pipeline and accelerate SaaS sales cycles;
• Excellent communication skills written and verbal in English and Portuguese (Spanish is a plus);
• Strong project management skills able to manage multiple priorities and stakeholders;
• Experience with marketing automation CRM and analytics tools.

Bonus Points

• Previous experience in Fintech Proptech or vertical SaaS platforms.
• Familiarity with Product-Led Growth (PLG) strategies;
• Proficiency with analytics tools (e.g. Google Analytics Mixpanel) to track campaign effectiveness and product adoption;
• Experience producing multimedia content (webinars infographics product videos) to support launches and customer engagement;
• Experience organizing and executing B2B industry events.

What We Offer

• High-growth multicultural and collaborative environment.
• Work-life balance: flexible approach with accountability for results.
• Extra days off: your birthday is for celebrating with family and friends.
• Continuous training and learning opportunities.
• Health insurance life insurance curative medicine and annual vaccination program.
• Daily breakfast at the office organic fruit free coffee and tea.
• Corporate events and activities.
• Access to various discounts and partnerships.

About Finsolutia

Finsolutiaestablished in the world of credit servicing and has since evolved into a leader in mortgage technology transforming the way mortgage ecosystems are managed.

Headquartered in Madrid and Lisbon our team of over 400 highly skilled professionals combines deep expertise with cutting-edge AI-driven technology to deliver tailored end-to-end mortgage solutions.

Wed like to inform you that personal data collected here are exclusively destined to the management of the recruitment process in question and will be processed and storage by Finsolutia SA or another Group company in accordance with Personal Data Protection Regulation (EU) 2016/679 of 27 April 2016 during a period of 5 years after which they will be definitively eliminated.

We further inform that the holder will have free access to its personal data and may request its updating rectification or removal by simply sending the request in writing to:

Bernardo Cabral

Data Protection Officer

Required Experience:

Manager