Performance Ads Expert (YouTube, Native, TikTok)

This is a remote position.

We re hiring a Performance Ads Expert or Agency with a proven track record of scaling health and regulated brands (medical devices telehealth supplements diagnostics mental health etc.) on YouTube Native (Taboola/Outbrain) and TikTok.

Your mission: stand up and scale compliant campaigns across these channels to 6 7 figures/month in profitable spend while navigating policy guardrails flawlessly.

You ll own the full growth engine end-to-end: media buying creative and pre-lander strategy landing page/CRO attribution and measurement and orchestration of creative/tech resources. If you ve repeatedly taken health brands from $0 $1M/mo on one or more of these channels (with case-study proof) we want to meet you.

Responsibilities

Channel Leadership

• YouTube: Launch and scale to 6 7 figures/month leveraging Demand Gen and CTV where applicable.
  

• Native (Taboola/Outbrain others): Build high-velocity headline/thumbnail/ad flows launch pre-landers optimize site/placement clusters and scale with disciplined CAC/ROAS.
  

• TikTok: Architect compliant campaigns work with UGC creators run structured creative testing and scale while managing platform policy reviews.
  

Policy & Compliance

• Keep approval rates >95% across all platforms by proactively managing health claims disclaimers eligibility and policy nuances.
  

• Anticipate risks and implement a compliance-first approach to ads pre-landers and LPs.
  

Creative & Testing Engine

• Build and manage a pipeline of hooks angles proof-based creatives advertorial flows and UGC that balance performance with compliance.
  

• Maintain a 2 3 new concept/week cadence per channel; structure creative tests (concept variant scale).
  

CRO & Landing Pages

• Create and iterate pre-landers (quizorials expert POV comparison flows) and LPs (trust architecture proof modules mobile speed).
  

• Run A/B tests to lift CTR CVR AOV/LTV and lead quality.
  

Attribution & Tracking

• Implement GA4 Tag Manager Enhanced Conversions and offline conversion imports.
  

• Integrate and analyze data across MTA tools (Hyros Northbeam Triple Whale) and platform dashboards.
  

• Build stakeholder dashboards in Looker Studio.
  

Team & Resource Management

• Brief and manage UGC creators editors designers copywriters CRO/dev resources.
  

• Clearly define asset and resourcing needs to hit performance targets.
  

Reporting & Insights

• Weekly scorecards with wins losses and next bets.
  

• Document creative and LP playbooks for repeatable scale.
  

Requirements

What Great Looks Like (30/60/90)

• 30 days: Risk/compliance map account setup pixels/tracking live first test assets launched across all 3 channels.
  

• 60 days: 95% approval rates 2 3 profitable scaling pockets identified 2 4 LP tests live consistent creative testing cadence.
  

• 90 days: Confident path to 6 7 figures/month across YouTube/Native/TikTok; stable CAC/ROAS; creative & LP playbooks; CTV plan in motion.
  

Must-Have Experience

• Health/regulated category campaigns with approved ads on YouTube Native and/or TikTok.
  

• Taken 2 3 brands from $0 $1M/mo in spend with case-study proof (CAC/ROAS CVR approval rates).
  

• Deep understanding of compliance-safe performance drivers (claims proof disclaimers hooks headlines offers).
  

• Strong CRO/LP expertise: advertorials quizorials trust architecture mobile speed conversion lift.
  

• Creative leadership: briefs scripts UGC direction video editing thumbnails.
  

• Data fluency: GA4 GTM Enhanced Conversions Looker Studio; disciplined experimentation frameworks.
  

Nice to Have

• Connected TV buying/measurement (YouTube CTV incremental lift).
  

• Experience with secondary native platforms (Yahoo Native Revcontent MGID).
  

• Familiarity with FDA/FTC/ASA health advertising rules HIPAA/PHI considerations.
  

• Experience with MMM geo-testing and brand/search lift studies.