BUSINESS DEVELOPMENT MANAGER
BUSINESS DEVELOPMENT MANAGER
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Job Description
A leading international entertainment and technology company is expanding its footprint in Ghana and is seeking an ambitious Country Manager to drive growth brand visibility and operational excellence. The company specializes in creating engaging consumer experiences through cutting-edge digital platforms and community-driven events. This is a unique opportunity for a strategic and entrepreneurial leader to spearhead market entry build a high-performing local team and position the brand as a household name in Ghana. The Country Manager role is a hybrid of General Management and Marketing Leadership with a primary focus on marketing branding and community building. Acting as the face of the company in Ghana the Country Manager will bridge headquarters with the local market ensuring smooth execution of strategy while adapting initiatives to local culture and consumer behavior.
The successful candidate will be responsible for leading local operations launching marketing campaigns overseeing customer support ensuring regulatory compliance and driving measurable business growth.
Key Responsibilities
1. Leadership & Communication
- Serve as the company s primary representative in Ghana embodying its values and vision.
- Act as the main liaison between HQ and the Ghana office ensuring effective communication of goals and updates.
- Build and manage a multidisciplinary local team (customer support finance marketing).
- Foster a collaborative office culture that balances local autonomy with global alignment.
2. Marketing Branding & Community Building
- Develop and execute marketing strategies to build strong brand recognition.
- Organize community-driven initiatives (roadshows campus tours pop-up events loyalty programs).
- Partner with media agencies influencers and event organizers to enhance brand visibility.
- Lead local creative development (radio influencer content event themes).
- Grow and manage a vibrant social media presence in alignment with global standards.
3. Media Planning Negotiation & Buying
- Lead media planning and secure cost-effective deals across TV radio outdoor and digital platforms.
- Negotiate added value benefits and ensure efficient budget use.
- Analyze ROI of media channels and adjust investments accordingly.
- Ensure all media buys comply with Ghanaian regulations.
4. Customer Support Management
- Establish and oversee a customer support function ensuring timely multilingual service.
- Set KPIs for service quality (response times satisfaction scores).
- Train the team to handle inquiries on payments responsible gaming and complaints.
- Funnel customer feedback into product and marketing improvements.
5. Finance & Accounting Oversight
- Supervise local finance and accounting (payroll expenses tax compliance reporting).
- Deliver accurate monthly P&L and cash flow reports to HQ.
- Work with auditors and tax consultants to ensure compliance.
- Manage costs while scaling operations and marketing.
6. Strategy Analytics & Performance Tracking
- Monitor campaign performance and track KPIs (registrations deposits DAUs CAC LTV churn).
- Provide insights and recommendations to HQ for strategy adjustments.
- Conduct quarterly business reviews with HQ.
- Benchmark performance against competitors in Ghana.
7. Regulatory & Compliance Liaison
- Maintain strong relationships with Ghana s Gaming Commission.
- Ensure all marketing and operations meet regulatory standards.
- Implement responsible gaming practices in all customer interactions.
- Stay updated on legal and tax requirements affecting the industry.
8. Team Building & Talent Development
- Recruit train and develop high-performing local talent.
- Build a results-oriented culture with clear goals and recognition.
- Encourage collaboration and knowledge-sharing across teams and with HQ.
Key Deliverables
1. Establish the Ghana office and build the initial local team.
2. Launch the first multi-channel marketing campaign.
3. Secure cost-effective media partnerships.
4. Build and engage an online and offline brand community.
5. Ensure full compliance with Ghanaian gaming regulations.
6. Achieve measurable growth in registrations deposits and active players.
7. Deliver quarterly performance reviews to HQ.
Requirements
- Bachelor s degree in Marketing Business Administration Communications or a related field. A master s degree (MBA or Marketing/Strategy specialization) is an advantage.
- 8 12 years of progressive experience in marketing brand management or general management roles preferably in consumer-facing industries (FMCG telecom fintech gaming or entertainment).
- Proven track record of leading successful marketing campaigns and brand growth initiatives.
- Experience in building and managing teams ideally in start-up or market expansion contexts.
- Hands-on knowledge of media planning buying and negotiations (TV radio OOH digital).
- Exposure to regulatory and compliance frameworks especially in highly regulated industries.
- Strong leadership and people management capabilities.
- Excellent negotiation networking and stakeholder management skills.
- Advanced understanding of marketing analytics and performance metrics (CAC LTV DAU churn ROI).
- Outstanding communication and presentation skills.
- Strong financial acumen with experience managing budgets and reporting.
- Proficiency in digital marketing platforms CRM systems and productivity tools.
- Entrepreneurial mindset with a passion for growth and innovation.
- Strategic thinker with hands-on execution ability.
- Highly adaptable and culturally sensitive.
- Resilient resourceful and results-driven.
Employment Type
Full Time
