International Sales Manager

Who were are
In a world where old school soft drinks unnecessary food waste and outdated business practices are a thing of the past DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. Thats the bent crushed misshapen fruit that supermarkets say no to.
Finally a drink to 𝐟𝐞𝐞𝐥 𝐠𝐨𝐨𝐝 about. No sugar no sweeteners no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform and in 2025 will sell 40 million cans in 20 international markets with notable retailers including: Sainsburys Tesco Waitrose Ocado and M&S.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good and now its official.

About the Role

We have an exciting opportunity for an experienced International Sales Manager to join our Export team and contribute towards our exciting growth plans. This role will work with the Export team to deliver the international strategy and business ambition by providing best in class support to our network of distributors. The role will focus on growing sales through existing channels and account management (80%) and new business development (20%).

DASH Water is a distributor led business and we exclusively work with our distribution partners in different markets.

Key responsibilities include:

Independently manage existing international accounts with full P&L responsibility

Build annual sales targets and negotiate trade spend with the distribution partners

Negotiate and agree JBPs for each of your account

Identify growth opportunities (existing and new channels) and build plan in collaboration with the distribution partners to go after them.

Ensure commercial decisions are in line with DASH margin targets

Build Trade Marketing plans & execute in each of your markets in collaboration with the local distributors

With the support of the DASH Marketing team build local Consumer Marketing activities including PR and influencers campaigns (applies to some focus markets)

International travel to key accounts & attending trade shows where necessary

Adhoc projects and some admin work as per business and team requirements.

Internally the role has the following additional responsibilities:

Building MY and yearly forecast and budget for the dedicated markets

Own full P&L for the accounts managed

Build international value chain and present P&L back to the business for key commercial decisions

Contribute positively as a leader for the business beyond the role functions (such as supporting other functions of the business including Sustainability Marketing Operations departments).

An engaging self driven and results focused approach

Good Commercial awareness is essential for this role

A natural relationship builder collaborative and sense of the wider team

Growth brand mindset always seeking to maximise opportunities while managing the business margin expectations.

Flexible approach priorities can change as evolving in a fast-moving environment

Minimum 3 - 4 years experience with managing and coordinating international markets preferably European distributor led model in F&D

Confident user of Microsoft (Outlook Excel Powerpoint)

• Competitive salary and discretionary bonus
• Hybrid working with minimum three days in the office a week
• Consideration for share options (after 1 year service)
• 25 days holiday a year
• Subsidised public transport (Zones 1-2)
• Classpass and Headspace subscriptions
• Work phone
• Enhanced family-friendly policies
• Free tasty breakfast in the office
• Regular social events with the team
• Dynamic and supportive work environment
• As much DASH as you can drink!

Our commitment to diversity and inclusion:

DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity or expression sexual orientation national origin disability or age. If there is anything we can do that will help you to submit an application and take part in the application process please contact us first at

Required Experience:

Manager