Social Media Specialist

Hoboken, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Were Hiring A Hands-On Creator/Strategist

Someone who can plan shoot edit write publish and measure social content that grows our audience and generates real estate opportunities. Youll be based in our Hoboken HQ and out in the field across Hoboken/Jersey City capturing neighborhood moments agent stories client wins and listing content.

This is not a post-and-hope job. Its an end-to-end role for someone who loves short-form video understands platform nuance and can turn views and DMs into showings and listing appointments.

You Might Be a Fit If You

Are a filmmaker writer in one: you can storyboard a 30-second neighborhood reel shoot it on Tuesday edit it on Wednesday and publish it with a tight caption on Thursday.
Know the difference between a good clip and a thumb-stopping one (and you can explain why).
Can talk shop about hooks retention curves CTAs and why the first 2 seconds matter.
Enjoy getting out in the community and working shoulder-to-shoulder with agents.
Balance creativity with business: youre as proud of a DM LIST to lead magnet as you are of a cinematic walk-through.

Particulars

This is a full-time in-office position at 323 Washington St. with frequent local field work; some evenings/weekends for open houses or events.
Need to have the ability to carry equipment (up to 25 lbs) and be able to move between properties/neighborhood venues.
We have a competitive salary with a full benefits package.

Create

Own the full content lifecycle: briefs shot lists filming (phone or mirrorless) editing (Reels/Shorts/TikTok) thumbnails captions CTAs publish.
Produce short-form vertical videos (1060s) listing highlights micro-neighborhood tours agent spotlights client testimonials and timely market explainers.
Capture media on-site: property tours behind-the-scenes on photo/video days community events local businesses and quick interviews with agents/clients.

Strategize

Build a monthly content calendar aligned to our business goals (listings open houses recruiting brand).
Translate goals into content pillars series and weekly hooks; maintain a running backlog of creative ideas.
Define platform-specific approaches for Instagram TikTok YouTube Shorts Facebook and LinkedIn.

Publish & Manage

Post natively (where needed) and via a scheduler; manage comments/DMs and escalate buyer/seller leads.
Maintain our brand voicepolished high-energy helpfuland ensure legal/brand compliance (e.g. fair housing brokerage disclosures).

Measure & Optimize

Track KPIs: views watch time saves shares profile taps link clicks DM keywords and lead conversions.
Run simple A/B tests on hooks captions and thumbnails; report weekly with insights and next steps.
Collaborate with leadership and sales ops to connect social campaigns to CRM pipeline outcomes.

Short-form video: Confident with iPhone/Android (or mirrorless) gimbal on-camera mics; strong vertical-video editing (CapCut Final Cut or Premiere).
Design & writing: Clean graphic chops (Canva/Adobe) excellent copy for hooks captions and on-screen text.
Platform fluency: Instagram (Reels/Stories) TikTok YouTube Shorts Longer form posts for LinkedIn and Facebook Blog and Email marketing a plus
Publishing & analytics: Meta Business Suite TikTok Analytics YouTube Studio; UTM links and simple dashboards (Sheets/Data Studio/Looker Studio a plus).
Project management: Calendar discipline shot-list creation asset organization and fast turnaround.

Required Experience:

Were Hiring A Hands-On Creator/Strategist Someone who can plan shoot edit write publish and measure social content that grows our audience and generates real estate opportunities. Youll be based in our Hoboken HQ and out in the field across Hoboken/Jersey City capturing neighborhood moments agent st...

Were Hiring A Hands-On Creator/Strategist

This is not a post-and-hope job. Its an end-to-end role for someone who loves short-form video understands platform nuance and can turn views and DMs into showings and listing appointments.

You Might Be a Fit If You

Are a filmmaker writer in one: you can storyboard a 30-second neighborhood reel shoot it on Tuesday edit it on Wednesday and publish it with a tight caption on Thursday.
Know the difference between a good clip and a thumb-stopping one (and you can explain why).
Can talk shop about hooks retention curves CTAs and why the first 2 seconds matter.
Enjoy getting out in the community and working shoulder-to-shoulder with agents.
Balance creativity with business: youre as proud of a DM LIST to lead magnet as you are of a cinematic walk-through.

Particulars

This is a full-time in-office position at 323 Washington St. with frequent local field work; some evenings/weekends for open houses or events.
Need to have the ability to carry equipment (up to 25 lbs) and be able to move between properties/neighborhood venues.
We have a competitive salary with a full benefits package.

Create

Own the full content lifecycle: briefs shot lists filming (phone or mirrorless) editing (Reels/Shorts/TikTok) thumbnails captions CTAs publish.
Produce short-form vertical videos (1060s) listing highlights micro-neighborhood tours agent spotlights client testimonials and timely market explainers.
Capture media on-site: property tours behind-the-scenes on photo/video days community events local businesses and quick interviews with agents/clients.

Strategize

Build a monthly content calendar aligned to our business goals (listings open houses recruiting brand).
Translate goals into content pillars series and weekly hooks; maintain a running backlog of creative ideas.
Define platform-specific approaches for Instagram TikTok YouTube Shorts Facebook and LinkedIn.

Publish & Manage

Post natively (where needed) and via a scheduler; manage comments/DMs and escalate buyer/seller leads.
Maintain our brand voicepolished high-energy helpfuland ensure legal/brand compliance (e.g. fair housing brokerage disclosures).

Measure & Optimize

Track KPIs: views watch time saves shares profile taps link clicks DM keywords and lead conversions.
Run simple A/B tests on hooks captions and thumbnails; report weekly with insights and next steps.
Collaborate with leadership and sales ops to connect social campaigns to CRM pipeline outcomes.

Short-form video: Confident with iPhone/Android (or mirrorless) gimbal on-camera mics; strong vertical-video editing (CapCut Final Cut or Premiere).
Design & writing: Clean graphic chops (Canva/Adobe) excellent copy for hooks captions and on-screen text.
Platform fluency: Instagram (Reels/Stories) TikTok YouTube Shorts Longer form posts for LinkedIn and Facebook Blog and Email marketing a plus
Publishing & analytics: Meta Business Suite TikTok Analytics YouTube Studio; UTM links and simple dashboards (Sheets/Data Studio/Looker Studio a plus).
Project management: Calendar discipline shot-list creation asset organization and fast turnaround.

Required Experience:

Key Skills

Marketing
Photography
Facebook Advertising
Hootsuite
Social Listening
SEO
Web Design
Adobe Photoshop
Social Media Management
Copywriting
Wordpress
Writing Skills

Apply Now

About Company

The Jill Biggs Group

JBG is a high-producing real estate team with a massive market share in Hudson County New Jersey. Consistently ranked as one of the top real estate teams in not just NJ, but also in the US according to Real Trends and The Wall Street Journal.

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