Marketing and Public Relations Coordinator
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Job Location:
Asheville, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Marketing and Public Relations Coordinator
Job Description
Reports to: Chief Advancement Officer
Direct Reports: None
FLSA Classification: Exempt
Pay Range: $42000$50000 (Coordinator) / $50000$58000 (Manager DOE)
Direct Reports: None
FLSA Classification: Exempt
Pay Range: $42000$50000 (Coordinator) / $50000$58000 (Manager DOE)
Position Summary
The YWCA of Asheville seeks a creative values-driven and entrepreneurial professional to join our Advancement Team as Marketing and Public Relations Coordinator/Manager(depending on experience). This role is central to:
The YWCA of Asheville seeks a creative values-driven and entrepreneurial professional to join our Advancement Team as Marketing and Public Relations Coordinator/Manager(depending on experience). This role is central to:
- Promoting the YWCA of Asheville and elevating our mission of eliminating racism and empowering women.
- Connecting the community to our programs through multi-channel digital traditional and social media marketing and advertising.
- Positioning the YWCA as a premier nonprofit and partner in Buncombe County among stakeholders volunteers donors program participants policymakers and community leaders.
Key Responsibilities
Marketing and Social Media
- Develop and implement multi-channel marketing and advertising strategies with the Advancement Team and Program Directors to build awareness increase engagement and achieve donor membership and volunteer recruitment goals.
- Collaborate with the Communications Specialist on content planning creation and distribution.
- Conduct market and target audience research.
- Design and implement campaigns across email print/mail social media website and other digital channels.
- Create marketing materials and stories that reflect the YWCAs mission and impact.
- Perform basic graphic design visual layout and photo editing to maintain brand consistency.
- Analyze campaign performance prepare KPI reports and make recommendations for improvement.
- Manage advertising placement contracts and related budgets.
- Maintain inventory of marketing and outreach supplies and equipment.
- Provide editing and crisis communications support as needed.
- Coordinate cross-departmental projects.
Outreach and Community Relations
- Serve as central coordinator for outreach campaigns events and initiatives aligned with our mission.
- Develop and update the annual YW Outreach and Partner Event calendar in collaboration with program/department representatives.
- Coordinate and promote the YWCAs participation in community and partnership events.
- Support volunteer recruitment and coordination for YWCA events and campaigns.
- Enhance the YWCAs visibility by building strong relationships with media community partners and like-minded organizations.
- Write and distribute press releases and build media relationships.
- Monitor community sentiment opportunities and challenges.
- Distribute flyers and collateral in the community.
Donor Communications and Storytelling
- Collaborate with the Advancement Team to support fundraising and donor engagement.
- Assist with content development and production of fundraising appeals.
- Coordinate creative content (scripts videos photography) for donor-facing events.
- Manage sponsorship deliverables for YWCA events and corporate programs.
- Photograph events and programs as needed.
Qualifications
Coordinator Role: 25 years of marketing communications and/or public relations experience
Manager Role: 5 years of relevant experience
Manager Role: 5 years of relevant experience
- Proficiency with MS Office Google Workspace Squarespace and social media platforms (Facebook Instagram TikTok).
- Experience creating content for diverse audiences across digital and traditional media.
- Basic graphic design and layout skills (Adobe Creative Suite Canva or similar).
- Strong writing editing and storytelling skills.
- Excellent verbal communication and comfort with public speaking.
- Ability to build and maintain press and media relationships.
Preferred
- Knowledge of nonprofit sector marketing practices.
- Digital photography skills.
- Spanish fluency.
Required Experience:
IC
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
About Company
Established in 1907, YWCA Asheville is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. We offer programs and advocate for policy change to advance racial justice, empower women, promote health, and nurture children.
