Brand Content Specialist (Social Media)
Brand Content Specialist (Social Media)
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1 Vacancy
Job Description
The Brand Content Specialist produces evergreen trend-driven social content while driving measurable growth across the brands social channels. Bringing a strong understanding of internet culture and social media trends this role produces shareable scroll-stopping content that increases key metrics like followers shares saves and comments. The Brand Content Specialist uses performance insights to optimize strategies identify growth opportunities and ensure all content supports broader brand and marketing goals. This individual should effectively exhibit JD Finish Lines core values of Customer People Winning Community and Financial Responsibility in everything they do by performing the following main duties:
Maintain editorial calendars and content pipelines ensuring all assets are delivered on time and to a high standard.
Manage daily posting reviewing all content for accuracy brand alignment and visual quality.
Coordinate with internal teams to keep content production on schedule.
Create engaging content that drives audience growth boosts engagement and strengthens the brands presence across social channels.
Monitor internet trends memes and viral formats translating them into content ideas that resonate with digital audiences.
Engage with the online community through comments messages and timely cultural moments.
Analyze social performance metrics and adjust content strategy to optimize results.
Test new content formats features or posting strategies to increase reach and engagement.
Foster conversations and connections within the community to strengthen brand loyalty.
Additional duties and projects as required.
Education and/or Experience
Bachelors degree from a 4-year college or university preferred but not required with 24 years of experience in social media marketing digital content creation or community management; or an equivalent combination of education and experience.
Hands-on experience managing social channels including Instagram Tiktok Youtube and X with proven success in audience growth and engagement.
Strong understanding of internet culture online communities and emerging social media trends.
Required Computer and/or Technical Skills
Proficiency with social content creation publishing tools and analytics.
Familiarity with social listening and performance tools; Brandwatch and Google Suite experience preferred.
Strong creative instincts with the ability to quickly adapt to new formats and digital trends.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sit for more than 6 hours per shift
Use hands to finger handle and feel
Reach with hands and arms
Talk and/or hear
Stand for up to 2 hours at a time regularly
Walk or move from one location to another regularly
Periodically may need to climb balance stoop kneel or crouch
Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
Punctuality and regular attendance consistent with the companys policies are required for the position.
Average work week is (40-50) hours which can vary depending on business need.
The work environment for this position is a moderately noisy office setting.
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.
#LI-DNI
This job description is not intended to cover all aspects duties and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.
EEO Statement:
The Finish Line Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal state and local EEO laws. The Finish Line Inc. prohibits discrimination against employees and applicants for employment based on race or color religion or creed national origin alienage or citizenship status marital status sex pregnancy status age military status disability or any other characteristic or class protected by law. The Finish Line Inc. provides reasonable accommodations in accordance with applicable laws including for disabilities pregnancy and religious practices.
Need accessibility assistance to apply
Applicants who require accessibility assistance to submit an employment application can either call Finish Line at or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)
Required Experience:
IC
Employment Type
Full-Time
