Associate Brand Manager EUKANUBA

Job Description:

Associate Brand Manager - EUKANUBA

Creve Coeur MO

Franklin TN

New York NY

Hybrid (on-site 3 days a week)

Join a team thats building the future of EUKANUBA in the U.S. a bold transformative journey to elevate a premium brand in the pet care space. This role offers a unique opportunity to contribute to something truly impactful helping to shape the next chapter of EUKANUBA through innovative marketing and commercial strategies.

As Associate Brand Manager youll support brand growth by assisting in the execution of marketing activities and driving performance across retail digital and D2C channels. The ideal candidate is passionate about generating demand eager to learn and brings hands-on experience in CPG eCommerce and digital platforms. Youll thrive in a fast-paced collaborative environment where creativity agility and resourcefulness are key

What are we looking for

• Bachelors degree in Marketing Business and Sales required. MBA Preferred
• 4 years of previous Marketing experience.
• 3 years of experience in demand generation within CPG with a strong understanding of the 4Ps: Product Placement Promotion and Price
• Demonstrated ability to support and execute marketing campaigns and product launches with excellence
• Strong analytical skills with a proven ability to extract insights and translate them into actionable strategies
• Familiarity with D2C fundamentals and an interest in influencer marketing and loyalty programs
• Collaborative mindset with the ability to build strong relationships across teams and partners
• Passion for consumer insights storytelling and brand building
• Experience with tools such as Shopify Amazon CRM platforms and emerging digital technologies is a plus

What would be your key responsibilities

• Support the execution of brand strategies and in-market plans to help deliver sales GM and profit targets
• Assist in the development and rollout of integrated marketing plans across digital retail and D2C channels
• Collaborate cross-functionally to help coordinate and implement marketing programs and campaigns
• Leverage strong analytical skills to monitor performance generate insights and inform decision-making
• Play a key role in executing go-to-market plans including distribution expansion display and consumer promotions
• Contribute to content development and digital asset creation for paid media social and owned channels
• Bring curiosity and enthusiasm for digital tools content performance metrics and reporting
• Partner with teams across research sales supply chain and legal to support product launches and campaigns
• Track and analyze sales performance market share and competitive activity in collaboration with category and sales ops
• Develop and maintain a monthly State of Brand Health report with insights and recommendations
• Assist in managing the marketing budget including forecasting and ROI-based allocation

What can you expect from Mars

• Work with over 130000 with diverse and talented Associates all guided by The Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.

Mars does not sponsor visas for this role

This position is not eligible for relocation benefits.

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The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.