Senior Vice President of Marketing

Bradenton, FL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

In order to be considered for this role after clicking Apply Now above and being redirected you must fully complete the application process on the follow-up screen.

About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024 IMG Academy is the worlds leading sports education brand providing aholistic education model that empowers student-athletes to win their future preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through aninnovative suite of on-campus and online experiences:

Boarding school and camps via a state-of-the-art campus in Bradenton Fla.
Online coachingvia the IMG Academy brand with a focus on personal development through the lens of sport and performance
Online college recruiting via the NCSA brandproviding content tools coaching and access to a network of 40000 college coaches

Position Summary

The Senior Vice President (SVP) of Marketing is a mission-driven results-oriented leader who will shape and execute the global marketing vision for IMG Academy. This executive will steward one of the most iconic brands in sports inspiring athletes and families worldwide. Responsible for the full breadth of marketing across campus and online businesses including IMG Academy boarding school camps events hospitality IMG Academy NCSA College Recruiting and SportsRecruits this leader will drive brand growth customer engagement demand generation and innovation.

The SVP of Marketing will protect the legacy of the IMG brand and elevate it connecting millions of athletes parents and coaches to the life-changing opportunities IMG Academy provides.

Position Responsibilities

Strategic Leadership

Define and lead a comprehensive multi-channel marketing strategy that fuels growth across campus and online verticals.
Partner with the executive team to deliver commercial results accelerate customer acquisition and expand IMG Academys global reach.
Anticipate industry trends harness innovation and keep IMG Academy at the forefront of sports education and athlete development.

Brand Management and Growth

Position IMG Academy as the global leader in student-athlete development.
Build a long-term brand roadmap evolving the IMG Academy identity and its extensions to remain culturally relevant and aspirational.
Protect and elevate the brand across every touchpoint and audience.

Marketing Operations and Execution

Oversee an omni-channel marketing ecosystem that includes brand and product marketing content creation social media web automated communications partner activation and international marketing.
Champion a data-driven approach measuring campaign performance ROI and customer insights to continually optimize results.
Align marketing initiatives with sales operations data and customer experience teams to deliver seamless execution.

IMG Academy and Digital Innovation

Lead the go-to-market strategy for IMG Academy and related digital products.
Use e-commerce first-party data personalized content and digital platforms to create exceptional customer journeys and drive subscription growth.

Team Leadership and Culture

Inspire mentor and develop a passionate team of marketing professionals across brand creative content digital and analytics.
Foster a culture of innovation accountability and collaboration that drives measurable impact.
Partner with finance and operations to optimize budgets systems and resources to scale effectively.

Knowledge Skills and Abilities

15 years of progressive marketing leadership including 8 years in senior executive roles.
Proven ability to build global brands deliver measurable growth and lead large multi-disciplinary teams.
Expertise in digital marketing brand management data-driven decision-making and customer engagement.
Experience in sports education or youth markets strongly preferred.
Exceptional communication executive presence and strategic thinking skills.
Bachelors degree in Marketing Business or related field required; MBA preferred.

Visionary leadership with the ability to anticipate market shifts.
Commercial acumen and a strong understanding of business drivers.
Innovative thinker who embraces change and technology.
Collaborative leader who builds alignment across teams.
Passion for athlete development sports and education.

Background Requirements:

Requires a background check upon offer
Requires a drug test upon offer

Benefits:
As a full-time member of our team you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time roles.

Comprehensive Medical Dental and Vision
Flexible Spending Account and Health Savings Account options
401k with an Employer Match
Short Term and Long Term Disability
Group and Supplemental Life & AD&D
Gym Discount Program
Pet Insurance
Wellbeing Program
and more!

Dont meet every single requirement We are dedicated to building a diverse inclusive authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Get to know us better:

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Required Experience:

Senior Exec

In order to be considered for this role after clicking Apply Now above and being redirected you must fully complete the application process on the follow-up screen.About IMG AcademyNamed one of the Best and Brightest Companies to Work For in the Nation in 2024 IMG Academy is the worlds leading sport...