Lead Generation Specialist
Lead Generation Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are in search of a dynamic Lead Generation Specialist to become part of our team. Your role will involve identifying and qualifying prospective leads crafting outreach strategies and establishing a strong pipeline to foster business expansion. The ideal candidate will have a proven track record in generating high-quality leads and be proficient in using various CRM software with a strong emphasis on GoHighLevel.
Responsibilities:
- Conduct research to identify potential leads and prospects through various methods including online research social media industry directories and networking events. Develop a high-quality lead list for outreach efforts.
- Execute outbound lead generation activities such as cold calling email outreach and social media engagement. Employ persuasive techniques to initiate contact and pique interest in the companys products or services.
- Evaluate and qualify leads using predetermined criteria to ensure alignment with the companys target customer profile. Determine lead potential and assess readiness for further engagement by the sales team.
- Maintain and update lead information within the CRM system ensuring data accuracy and completeness. Organize and segment leads to enable effective follow-up and tracking.
- Collaborate with the marketing team to create and implement lead generation campaigns including email marketing webinars and online advertising. Monitor campaign performance and modify strategies as necessary.
- Conduct market research to grasp industry trends competitor activities and customer needs. Apply insights to enhance lead generation strategies and uncover new lead acquisition opportunities.
- Track and report on lead generation activities noting lead volume conversion rates and campaign effectiveness. Regularly update management with analyses of lead generation performance and ROI.
- Work in tandem with the sales team to transition qualified leads and provide comprehensive information about prospects. Ensure seamless communication and collaboration to optimize lead conversion rates.
- Utilize content marketing materials such as whitepapers case studies and blog posts to attract and engage potential leads. Use content to deliver value and establish credibility with prospects.
- Stay informed about lead generation best practices industry trends and new tools. Continuously explore opportunities for improvement.
Requirements:
- Bachelors degree in marketing business communications or a related field. Relevant certifications in lead generation or digital marketing are a plus.
- Proven experience in lead generation sales or a similar role with a track record of successfully generating and qualifying leads. Experience with CRM systems and lead generation tools is advantageous.
- Excellent verbal and written communication skills for engaging with prospects presenting information and creating persuasive outreach materials.
- Strong analytical skills with the ability to track and interpret lead generation metrics evaluate campaign performance and provide data-driven insights.
- Familiarity with CRM systems (e.g. Salesforce HubSpot) and lead generation tools (e.g. LinkedIn Sales Navigator ZoomInfo GoHighLevel). Proficiency in Microsoft Office Suite (Excel Word).
- Ability to handle rejection and maintain a positive attitude. Persistence in pursuing leads and following up on potential opportunities.
- Ability to work effectively with cross-functional teams including marketing and sales to achieve lead generation and business objectives.
This is a full-time work from home set-up.
Employment Type
Full Time
