Director, Digital Marketing Programs

At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary
The Director Digital Marketing Programs will lead the strategy execution and optimization of North America marketing programs with a mandate to accelerate regional pipeline.
This leader will place digital marketing at the core of theatre wide demand generationensuring omni-channel campaigns paid media and digital optimization fuel pipeline creation revenue growth and measurable ROI. They will unify digital strategy creative execution marketing operations and field alignment into one high-performing engine accountable for both pipeline impact and return on marketing investment.
The ideal candidate is both a strategic thinker and a hands-on operator with deep expertise in digital channels and a proven ability to turn data into insights that shape marketing strategy and demonstrate clear business outcomes.

Key Responsibilities
1. Strategy & Leadership
Lead the vision priorities and operational model of the North America Regional Demand Centre with a digital-first mindset.
Define marketing strategies that combine digital paid media and account-based motions to drive pipeline.
Partner with channel field marketing & sales leadership as well as corporate teams (including industry and integrated marketing PMM) to ensure strategies and programs are defined adapted and executed in ways that support account engagement customer acquisition and revenue outcomes relevant for the NAMER region.

2. Measurement & Reporting
Define and report KPIs including digital engagement MQLs meetings opportunities and influenced revenue.
Evaluate omni-channel campaign performance and share insights with leadership to drive optimization.
Build a culture of data-driven decision-making within the marketing team with a focus on continuous funnel optimization. This includes partnering with BDRs and sales on feedback loops for lead quality and adapting campaigns to improve conversion across every stage of the funnel.

3. Team Leadership & Development
Lead coach and inspire a team of marketers across digital campaign strategy and operations.
Foster innovation by encouraging new approaches in digital creative and omni-channel demand generation.
Provide continuous development opportunities for team members to grow as digital-first marketers.

Qualifications

Education
Bachelors degree in Business Marketing or related field required; MBA preferred.

Experience
10 years of B2B marketing experience with strong emphasis on digital marketing and demand generation.
Proven success leading omni-channel campaigns and digital strategies that delivered measurable pipeline.
Experience managing multi-functional marketing teams (digital field creative operations).
Deep understanding of digital platforms paid media marketing automation (Marketo) and CRM (Salesforce).
Knowledge of enterprise IT solutions (security networking cloud SaaS) is preferred.

Skills & Competencies
Leadership experience developing high-performing marketing teams.
Expertise in digital strategy SEM paid media and social.
Excellent collaboration and relationship-building across marketing sales and product teams.
Strong analytical skills with the ability to translate digital metrics into business insights.
Exceptional communication and presentation skills for executives and stakeholders.

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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @) or auto email notification from Workday (ending with or @).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .