ECommerce Copywriter II
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Job Location:
Portland, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
ABOUT THE POSITION
The eCommerce Copywriter II works closely with the team to deliver marketing storytelling and a compelling site and email experience for Columbia Sportswear Company. They will also help implement digital initiatives including personalization down-funnel brand campaigns site promotions email SMS SEO loyalty social and shared multichannel projects.
The eCommerce Copywriter II will also research products to craft accurate branded copy that promotes product features benefits and technologies while developing workflow tools and channel-right messaging to increase engagement conversion and customer satisfaction.
HOWYOULLMAKE A DIFFERENCE
Writes and reviews engaging and concise marketing copy with an understanding of brand voice down-funnel priorities promotions email loyalty SMS UX PDP AP Style and SEO principles. Presents creative concepts and incorporates feedback.
Writes and reviews engaging copy with an understanding of brand voice promotions AP style and SEO principles to align content with best practices and brand standards. Develops and maintains copy style guides.
Ensures copy reflects accurate and engaging descriptions that promote features benefits and innovative technologies.
Crafts clear concise conversational on-brand messages that enhance the user journey and encourage specific calls to action.
Works with stakeholders to develop and hone copy and concepts to meet business needs including improved messaging efficiency and effectiveness.
Supports research of business needs and industry trends along with leveraging user testing to help write customer-focused copy that enhances user experience.
Crafts accurate engaging and personalized product storytelling that promotes product features benefits and technologies.
Audits and edits content writes ADA alt text and performs routine (QC) quality checks.
Develops and maintains style guides to align with best practices and brand standards.
Researches products and technologies incorporates industry trends and user testing.
YOU ARE
Able to develop creative ideas that work across channels.
Aware and knowledgeable of social media trends.
Experienced at creating digital content.
An excellent communicator with skills to establish positive working relationships across various levels and fields of expertise.
YOUHAVE
Bachelors degree applicable certification or equivalent experience.
2-4 years of professional experience in a Copywriting function.
Product or Agency experience preferred.
Excellent verbal and written communications skills.
Experience creating digital print video content.
Basic understanding of site systems Emarsys email and HTML
Understanding of SEO UX ADA alt text.
Eagerness to adopt new applications AI tools and working methods.
Ability to distill complex ideas into simple clear and resonant expressions.
Ability to problem-solve working through the corporate matrix.
PORTFOLIO LINK OR WORK SAMPLES INCLUDED IN RESUME OR APPLICATION REQUIRED.
#LI-JC1
#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
Founded in 1938, Columbia brand apparel, footwear, accessories, equipment, and employees have earned a global reputation for innovation, quality and performance, keeping activity enthusiasts and explorers in more than 100 countries, warm, dry, cool and protected year-round. Columbia S ... View more
