Head of Marketing & Brand Growth
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing establish a compelling brand storytelling across platforms and scale our online presence while ensuring alignment with our Head of Sales strategies.
Tasks
Marketing Strategy & Automation
Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign ensuring smooth workflows and alignment with sales.
Optimize email sequences for lead nurturing customer retention and re-engagement.
Establish data-driven growth strategies across all digital channels.
Social Media & Content Creation
Manage and grow Hagius digital presence across LinkedIn Instagram Facebook and TikTok.
Create and oversee content strategy for storytelling across all platforms ensuring consistency in branding.
Plan and execute Instagram & Facebook Ads for lead generation and engagement.
Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth.
Create a monthly newsletter with compelling content tailored to our audience.
Performance Marketing & Analytics
Develop and execute performance-driven paid advertising campaigns (Google Ads Meta Ads etc.).
Monitor and analyze key metrics (traffic conversions cost per lead etc.) and provide insights to optimize performance.
Ensure SEO best practices for website content to drive organic traffic.
Implement tracking tools and data analytics to monitor effectiveness.
Digital Advertising:
Plan and execute paid advertising campaigns across platforms like Google Ads Facebook and Instagram.
Optimize ad performance to ensure high ROI and maximum reach.
Website Management:
Optimize the Hagius website for user experience SEO and lead generation.
Implement tracking tools to monitor visitor behavior and conversions.
Email Marketing:
Design and manage email campaigns to nurture leads and retain members.
Develop targeted personalized email strategies to drive engagement.
Analytics and Reporting:
Track and analyze marketing performance metrics (e.g. traffic conversions cost per lead).
Provide actionable insights to improve campaigns and achieve growth targets.
Campaign Development:
Collaborate with the Head of Sales to ensure cohesive marketing campaigns.
Develop strategies that align with Hagius brand identity and mission.
Requirements
Experience in wellness fitness or luxury industries is a must.
Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures.
Strong knowledge of email marketing automation paid advertising and content marketing.
Hands-on expertise with HubSpot ActiveCampaign Google Analytics Meta Ads Manager and other relevant platforms.
Portfolio & case studies demonstrating past success in digital marketing are required.
Skills:
Expertise in paid advertising platforms SEO and email marketing tools (e.g. Mailchimp HubSpot).
Proficiency with analytics tools (Google Analytics Meta Ads Manager etc.).
Strong understanding of lead generation and conversion optimization strategies.
Mindset:
Data-driven creative and passionate about wellness and health.
Attributes:
Detail-oriented proactive and skilled at managing multiple projects.
Languages:
Fluency in English (written and spoken); German is a plus.
Benefits
Full ownership of our digital marketing strategy shape and execute marketing efforts from the ground up.
Access to Hagius facilities and wellness programs.
Collaboration with a forward-thinking team passionate about innovation in wellness.
A unique opportunity to create and scale a leading wellness brand.
Opportunity to lead digital marketing for a cutting-edge health club.
If youre ready to drive Hagius digital transformation and build a world-class marketing ecosystem apply now and help shape the future of wellness.
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
HAGIUS is a sports studio located in the heart of Berlin Mitte, offering a sophisticated and science-driven approach to fitness and wellbeing. Our concept blends personalized guidance, advanced assessments, and small, intimate group classes, creating an exclusive yet approachable atmo ... View more
