Senior Email Marketing Manager (iGaming)
Senior Email Marketing Manager (iGaming)
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Job Description
As a Senior Email Marketing Manager you will take ownership of email marketing while also driving multi-channel CRM initiatives across our iGaming verticals (casino sportsbook etc.). Your mission is to deliver personalized data-driven customer journeys that increase engagement retention and lifetime value (LTV).
This role requires deep expertise in email lifecycle marketing strong technical skills and understanding of CRM strategies across channels such as push SMS onsite messaging and in-app notifications.
Tasks
Work together with CRM managers on the marketing strategy to support retention and reactivation goals
Implement and optimize lifecycle campaigns (welcome/onboarding reactivation etc.)
Expand CRM activities beyond email by managing multi-channel campaigns (push SMS in-app onsite messaging)
Lead the creative briefing process (copy design templates) ensuring high-quality communications
Collaborate with product BI and other teams to align campaigns with player insights promotions and business objectives
Monitor and report on KPIs (deliverability open rates CTR conversion etc.)
Drive automation triggers and personalization initiatives to scale and enhance efficiency
Requirements
3 years of email marketing experience with at least 2 years in a senior role ideally within iGaming eCommerce or digital entertainment
Proven track record of managing high-volume multi-market multi-channel CRM campaigns
Expertise with ESP and CRM platforms (FastTrack etc)
Strong understanding of email deliverability segmentation automation and personalization tactics
Analytical mindset with the ability to interpret data and optimize it based on insights
Knowledge of bonus mechanics player lifecycles and promotional strategies in iGaming
Excellent project management communication and collaboration skills
Fluency in English
Benefits
24 working days of paid annual leave
6 days of paid sick leave
Official employment
Medical insurance
Coffee zone with fruit & snacks available in the office
Corporate lunch provided by the company
Gym and sports classes
Healthy and friendly work atmosphere
Employment Type
Employee
