Senior Brand Manager, Prestige Wine & Champagne
Senior Brand Manager, Prestige Wine & Champagne
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$ 130680 - 163350
1 Vacancy
Job Description
Where Conviviality is at work.
Pernod Ricard is a global premium spirits and wine company. Were the team behind leading brands such as ABSOLUT Vodka Jameson Irish Whiskey Malibu Kahlúa Liqueur The Glenlivet Gin and Skrewball whiskey as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialitéit means human connection authenticity friendly and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players dream makers trailblazers movers and (cocktail) shakers. We have a passion for living life to the fullest making new friends every day and realizing our potential as people and as a business!
The salary range for this role based in New York is $130680.00 to $163350.00. The range will vary if outside of this location. Base salaries are determined during our interview process by assessing a candidatesexperience skills against internal peers and against the scope and responsibilities of the position.
Position Summary:
The Sr. Brand Manager will be responsible for supporting strategic and brand plan development/ implementation and innovation launch plan development and monitoring for the Perrier Jouet MUMM and Chateau Sainte Marguerite champagne sparkling and rosé brands. He/she will exhibit a general manager mindset and will be responsible for assisting in key projects that will aim to achieve two critical goals: a) build brand equity and b) drive brand performance through long term profitable growth.
This exciting role requires a dynamic and experienced Sr. Brand Manager who has a strong marketing analytical and innovation background luxury brand or high-end spirits & wine experience is consumer centric and can balance thinking strategically with the key execution priorities on the business including but not limited to the following:
- Commercial Prowess: Partner with the Brand Director and other Brand Managers as well as key agencies and cross-functional team to drive the brand equity and growth through retail programs brand partnerships and sponsorships and develop platforms/executions that maximize business results.
- Entrepreneurial Mindset: Develop deliver and iterate plans continuously with a resourceful obsessive and fearless mindset with a focus on proving the case for brand expansion.
- Collaboration & Integration: Work within and at times lead a cross-functional and agency working team which includes but is not limited to the global brand owners agencies winemaking team field marketing sales consumer insights marketing enablement and other business departments fostering and building a strong multi-functional team. Collaboration alignment and influence with multiple stakeholders is a key to success.
- Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities working with divisional sales/marketing teams as necessary.
- Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.
- Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities identifying key consumer targets innovation opportunities and activation strategies.
Major Responsibilities / Accountabilities:
- Support the development of national and local programs/strategies with flexibility and local adaptation in mind lead agency management of asset development dissemination and then the tracking of programs to key states channels and customers.
- Manage luxury partnerships and eCommerce partnershipsthat require a strategic approach focusing on understanding partner values aligning goals creating compelling offers negotiating terms and executing a well-defined plan while ensuring brand integrity and long-term success.
- Provide oversight and leadership of Prestige Brands in Supply Planning & Operations workstreams as well as Brand Pricing projects to simplify prioritize and drive more commercial accountability for the brands.
- Support Brand Director with the coordination of key global and national campaigns and special product or innovation projects with BrandCos and key stakeholders.
- Always-on tracking of traditional and digital media strategies / trends demand territories and occasions and brand perceptions.
Job Requirements:
- Education: Minimum bachelors degree (or equivalent); MBA or advanced degree preferable.
- Experience / Background: 5-8 years of business experience with experience in a senior level role in CPG media agency or advertiser and or working for or with key retail customers.
- Experience managing Prestige Luxury and or culturally iconic brands with sizable A&P budgets.
- Experience developing brand strategies grounded in insights and analytics.
- Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners.
- Must have experience managing financial and business performance including budget management.
When you join Pernod Ricard youll experience a workplace that is rich in heritage driven by our iconic brands and a long-standing commitment to sustainability safety and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived they drive our behaviors and its what brings our culture to life.
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide ones most meaningful contribution. We offer a flexible work policy with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer we understand that not everyones working hours are the same and we empower our employees to work the hours that make the most sense for them and their teams schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out for details.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability training and experience and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race color religion sex age disability national origin citizenship marital status sexual orientation gender identity genetic information military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process contact us at
Job Posting End Date:
Target Hire Date:
Target End Date:
Required Experience:
Manager
Employment Type
Full-Time
