Consumer & Product Communications Lead, APAC

The Community You Will Join:

The Airbnb Communications team tells Airbnbs story globally driving strategic communications that build brand awareness trust and demand. We position Airbnb as the leader in unforgettable travel and a platform for hospitality entrepreneurs. Our high-impact fast-paced team thrives on storytelling cultural trends and creating meaningful relationships to fuel demand in international markets.

We are seeking a Lead APAC Consumer & Product Communications to lead region-wide high-impact communications strategies and campaigns across the region. This role will be a member of the APAC Communications team reporting to the APAC Communications Director and working closely with cross-functional teams global counterparts.

The Difference You Will Make:

In this role you will lead region-wide initiatives including Only On Airbnb projects local awareness campaignsproduct launches and celebrity/influencer programs while aligning with global business priorities. As a senior lead youll also collaborate with cross-functional teams to ensure that Airbnbs story resonates with consumers media and influencers and drives demand across APAC.

A Typical Day:

• Lead and execute high-level consumer communications strategies translating global priorities into impactful regionally relevant initiatives that support Airbnbs key business goals across APAC.
• Oversee the development and management of region-wide campaigns including Only On Airbnb projects local awareness campaigns celebrity-hosted stays influencer collaborations and product launches ensuring flawless execution in partnership with local communications teams.
• Act as a key liaison between APAC consumer communications and global consumer communications regularly briefing on regional progress key opportunities and challenges.
• Partner closely with teams across marketing policy product and legal to ensure integrated communication strategies and seamless implementation across all campaigns.
• Leverage deep understanding of APACs cultural and media landscapes to drive innovative buzz-worthy campaigns that generate wide-reaching social and traditional media coverage while positioning Airbnb as a leader in travel and experiences.
• Empower local market creativity and agility while providing guidance and support to regional communications teams to ensure alignment with global objectives
• Manage mentor and enable the success of direct reports in the regional consumer communications teams.
• Proactively develop solutions find efficiencies and improve processes across the international team.
• Ability to manage key external agency partners and third party brands including drafting scopes of works reviewing creative proposals term sheets and executing contracts.

Your Expertise:

• 10 years of leadership experience in consumer communications with proven success in a regional or global role. Experience in the tech or travel industry is a strong advantage.
• Exceptional track record in developing and delivering high-impact consumer communications campaigns that drive brand awareness buzz and trust across multiple markets.
• Track record in people and team management across cultures and/or geographies.
• Strong expertise in navigating cross-functional collaboration in a matrixed organization with an ability to influence and build consensus among diverse teams.
• Proven experience partnering with public policy teams to amplify consumer narratives with a broader policy focus.
• Highly skilled in stakeholder management at all levels including leading discussions with senior leadership and external partners.
• Demonstrated ability to manage communications in a fast-paced dynamic environment with a proactive solutions-oriented approach.
• Adept to change and ambiguity while always remaining calm under pressure.
• Excellent written and verbal communication skills with the ability to craft compelling narratives.
• Passion for popular culture emerging trends and travel with a strong entrepreneurial mindset and ability to think both strategically and creatively.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creatively-led people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.