Marketing Executive, UK
Marketing Executive, UK
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Job Description
ABOUT GREYSTAR
Greystar is a leading fully integrated global real estate platform offering expertise in property management investment management development and construction services in institutional-quality rental housing. Headquartered in Charleston South Carolina Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America Europe South America and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States managing overunits/beds globally. Across its platforms Greystar has nearly $79 billion of assets under management including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more visit .
JOB DESCRIPTION SUMMARY
The Marketing Executive supports our UK&Ire Multifamily Customer Marketing Team in delivering marketing campaigns managing digital channels and supporting leasing efforts to ensure strong offline and online brand presence and high occupancy across our properties. You will work closely with the wider Marketing Teams and external agencies to execute marketing tasks.In this role you will be working across Greystars UK Multifamily brands that include Momento Bloom Nine Elms Greenford Quay Ten Degrees Sailmakers. This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing
JOB DESCRIPTION
Key Role Responsibilities:
Marketing Campaign Execution
- Assist in developing and delivering multi-channel marketing campaigns to support brand awareness lead generation and resident engagement.
- Create and manage content for digital channels including website social media email marketing and paid advertising.
- Monitor campaign performance tracking key metrics such as engagement lead conversion and ROI.
Digital & Social Media Management
- Support day-to-day social media activities across brands including content creation scheduling and community engagement.
- Review audit update and maintain websites ensuring listings imagery / videography blog content and key pages are optimised for SEO and user experience.
Content Creation & Brand Development
- Develop engaging content including blogs resident comms property descriptions and promotional materials.
- Support the design and production of marketing assets including brochures flyers and signage working with our internal Design Team and external agencies.
- Ensure brand consistency across all marketing materials and touchpoints.
Leasing & Resident Engagement Support
- Assist in executing marketing tasks to drive occupancy and retention including 3D models virtual tours open house events and referral programs.
- Coordinate resident engagement initiatives such as placemaking & community events.
Marketing Administration and Finance
- Assist with budgeting and invoicing process ensuring marketing expenses are tracked effectively.
- Organise team folders and manage digital assets libraries (images videos logos brand guidelines)
- Support with PR coordination
Experience & Skills:
Essential:
2 years of marketing experience preferably within real estate multifamily/BTR/PBSA hospitality or lifestyle brands
Good understanding of digital marketing social media management and content creation
Experience working with CMS platforms social media scheduling tools and email marketing platforms
Excellent copywriting and content creation skills
Strong skills in Excel Word and PowerPoint
Knowledge of SEO PPC and digital advertising principles
Ability to thrive in a fast-paced collaborative environment
Employment Type
Full-Time
