New Business Sales Executive Heavy Equipment Rental SaaS

As a Sales Executive you will be selling SaaS platforms tailored for equipment rental dealer sales and service industries. The role involves working with executive-level decision-makers and typically navigating three key stakeholders in the buying process. You will be responsible for driving new business development and securing new clients across North America. You will report to the Director of Sale. This position offers a base salary ranging from $80000 to $110000 plus uncapped commissions.

COMPENSATION & BENEFITS:

• $80000 $110000 Base Salary plus uncapped commissions
• OTE in the first year: up to $220000
• OTE in the second year: up to $220000
• Health Benefits Company Paid
• RSP Matching
• Laptop & Cell Phone Provided
• Employee Recognition Gifts Rewards
• Education Reimbursement
• Company Social Events
• Full-Time Work from Home & Flex Hours

THE COMPANY & CULTURE:

Our client founded in 1982 and headquartered in Mississauga Ontario is a leading provider of SaaS solutions for the heavy equipment construction and industrial sectors. They empower equipment dealers rental companies and contractors across North America to streamline operations improve asset utilization and drive business growth through innovative technology. The company is recognized for its commitment to customer success continuous product innovation and industry expertise. They foster a supportive inclusive culture that values employee well-being collaboration and professional growth. The company encourages innovation celebrates achievements and supports ongoing learning and development. Employees are empowered to make an impact contribute to a positive workplace and participate in community initiatives.

OFFICE LOCATION & SALES TERRITORY:

• Head Office: Mississauga Ontario
• Remote-based role with quarterly in-office meetings
• Approximately one week per month of North American travel for client visits and conferences.
• Sales Territory: North America (Canada & U.S.)
• Hours: Monday to Friday

EXPERIENCE BACKGROUND & EDUCATION REQUIREMENTS:

• 3 - 7 years of B2B SaaS/Cloud software sales experience (new business development)
• Proven success selling to C-Suite decision-makers (CEO CFO CRO)
• Preferred experience selling to construction heavy equipment or industrial technology sectors
• Strong record of securing new clients/logos and closing complex enterprise-level software solutions
• Must be comfortable working in a high-growth fast-paced SaaS environment

TECHNICAL SKILLS:

• MS Excel Basic
• MS Word Basic
• PowerPoint Intermediate
• Google Drive/Docs Intermediate
• Online Demos Intermediate

THE PRODUCT / SERVICE / SOLUTION

SaaS platform for equipment rental sales and service industries
Solutions include customer relationship management service delivery inventory management rental asset management and business operations optimization

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S):

• Customers: Equipment rental houses heavy equipment dealers and related industrial service providers
• Company size: Small-to-Mid Market (2099 employees make up the majority of client base)
• Location: Primarily North America
• Decision Makers: C-Suite executives owners and financial leadership

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• Average Order Size: $40000 USD ARR
• Average Account Size: $40000 USD ARR
• Sales Cycle: 13 months typically 68 sales calls/meetings to close

COMPETITIVE ADVANTAGES:

• IndustrySpecialization & Domain Fit
• Integrated Platform Across Sales Rental & Service
• Advanced Asset Tracking & Proactive Maintenance
• Strong Reporting Analytics & Decision Support
• SaaS Model with Lower IT Overhead
• Ease of Use & Adoption Focus
  
  

TYPICAL DAY & DUTIES:

• 75% New Business Development (prospecting demos closing new clients)
• 25% Administrative Duties (CRM updates forecasting reporting)
• 0% Account Management

LEADS:

• 50% Prospecting / Cold Calling
• 25% Warm Leads from Marketing & SDRs
• 25% Supplied Lists

OVERNIGHT TRAVEL:

• 25% (approximately 1 week per month across Canada & the U.S.)

SUPPORT & TRAINING:

• Sales training: 23 months (ad-hoc job shadowing joint calls)
• Technical product training: 23 months (self-directed with support from product/marketing)
• Expected ramp-up: 23 months until actively selling

WHY YOU SHOULD APPLY:

• IndustrySpecialized Leader: They focus solely on the equipment rental sales and service sector youll be working with a product built by experts for experts not a generic solution.
• Integrated & Innovative Platform: Youll be promoting a unified system that covers rental operations dealer sales service workflows and AIdriven analytics a compelling cuttingedge offering.
• Impact & Ownership: In your role youll have significant influence in shaping customer outcomes and expanding market presence your contributions will be visible and meaningful.
• Strong Backing & Stability: Their SaaS model cloud infrastructure and growing market presence offer both credibility and room for growth.

OTHER SALES JOBS

If this job is not ideal for you please upload your resume for future considerations at visit our website to view other available sales jobs at JUST SALES JOBS

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Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo and cities in between. Sales positions we hire for include Vice President of Sales National Sales Director Sales Director Director of Sales Regional Sales Manager Territory Sales Manager Sales Manager Vice President Business Development Business Development Business Development Director Business Development Representative Business Development Manager Business Development Officer Sales Representative Senior Sales Representative Sales Development Representative Account Manager Account Executive Senior Account Manager Telemarketer Inside Sales Outside Sales Door to Door Sales.

Our client is an equal opportunity employer committed to creating a diverse and inclusive barrier-free workplace. They strive to provide a safe healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women aboriginal peoples members of visible minorities and persons with disabilities.Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process please notify us in advance atWe thank all applicants in advance for their interest however only those candidates under consideration will be contacted.