Sr. Director, Communications (Earned Media)

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

UEG is an award-winning global agency specializing in entertainment sports and lifestyle marketing. We create breakthrough marketing by leveraging the people places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming music-film-tv/digital-sports partnerships communications branded content and experiential.

The team at UEG is a dynamic group bringing together best-in-class expertise across entertainment sports and lifestyle paired with a strong understanding of brand building and effective marketing communications. This is a work hard play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all reflects and represents the world in which we live and fosters trust collaboration and with this approach we hire the best qualified candidates for all positions.

We arehiring fora Senior Director of Earned Media. This role is based in New York City and sits on our growing Communications team with an emphasisinSports & Lifestyle.

The ideal candidate will think like a journalist and execute like a creative marketer to bring stories to life in a fragmented media landscape.

This isa great opportunityto join a dynamic team and develop/execute highly innovative approaches to not only help cement our clients as leaders in their categories but also to help show up in culture. This will include a major focus on developing media relationships withnational sports & lifestyle entertainment broadcast trade regional and local media. As well as fostering connections with creatorsemergingplatforms and driving creative storytelling via content/talent/experiences.

The ideal candidate has exceptional communication and interpersonal skills and is an avid consumer of the news who can help craft story ideas to inspire earned coverage on all platforms. They must be able to work effectively with and counsel clients andpartnerwith their colleagues (paid social etc.) on developing and executing multichannel media addition they must have excellent written and verbal skills as well as be familiar with all types of news media outlets and to differentiate controlled versus earned media tactics. They must effectively delegate and oversee a large volume of short-term andlonger-term/complex tactical assignments on their accounts and accurately judge and edit the work of themore juniorteam.

Responsibilites

Demonstrate tacticalproficiencyin media relations including creating and driving strategic traditional/earned outreach plans;manage multiple projects for multiple clients from concept to completion
Consistently produce high-quality internal and external communications content
Showcaseability tomaintainand develop key media contacts; experience pitching stories to national and local print onlineand broadcastmedia
Serve as clients daily media contact and act as client lead whenappropriate address client issues thoughtfully and effectively
Contribute to the agencys new business programs including assisting teams in creating/writing and presenting mediaportionof proposals
Supervise staff by motivating coaching consistently providing feedback holding them accountable and conducting their reviews
Commit to continuous learning and improvement of leadership skills; set and pursuestretchgoals
Understand UEG and department vision and their own role in achieving it
Understand the role of more junior staff and step in toassistas needed

Basic Qualifications

At least 7-8 years of experience; including 2 years of doingpredominantly earnedmedia work.
A bachelors degree or equivalent work experience

Preferred Qualifications

Sports and Lifestyle experience is a plus and highly preferred.
Agencyexperience aplus
Excellent project management skills including solid attention to detail
Effective organizational writing and communication skills
Ability to juggle multiple clients and assignments with ease and flexibility
Experience managing sports and lifestyle product launches media events informational interviews/desk-side briefings and executive leadership etc.
High-level understanding of how paid earned social and owned media plays out in todays modern media world
Must have a solid grasp of all traditional and new media tools and be able to recommend a variety of strategies and tactics internally and to their clients
Mustdemonstratea drive to be always on when it comes to seeking fresh story angles and opportunities to tell clients stories to the media and provide sound level-appropriate media counsel
Comfortabledeveloping a range of executional media materials (pitch letters media contact lists interview briefing books recap reports)
Comfortable partnering directly with journalists frominitialoutreach to coordinating and staffing interviews with spokespeople both virtually and in-person managing follow-up needs coordinatinglogistics etc.
Eager to stay on the pulse of the media landscape and trending topics/issues that are relevant to clients business and mission; ability to connect clients content key opinion leaders and brand messaging to maximize participation/insertion in the news cycle
Proven ability to think ahead engage proactively and take initiative.
Demonstrated ability to lead day-to-day media work and supervise projects of junior team members manage up and proactively lead daily program pieces independently with little oversight

$80000 - $120000 a year

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An employees pay position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance travel requirements revenue-based metrics any contractual agreements and business or organizational needs. The range listed is just one component of DJEHs total compensation package for employees. Other rewards may include annual bonuses a Paid Time Off policy and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance vision 401K life insurance disability insurance paid time off travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity equity and inclusion. We seek applications from all qualified candidates without regard to race color gender sex age religion physical or mental disability military and veteran status or any other basis protected by federal state or local you require a reasonable accommodation in any part of the employment process please let us know.

Required Experience:

Exec