Head of Marketing
Head of Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Industry: Retails
Job Summary:
Our client in the retail industry is looking for a Marketing leader to drive brand strategy integrated campaigns and digital growth across all channels. The role includes consumer insights campaign execution team leadership and cross-functional collaboration to strengthen the brand and boost business performance.
Main Responsibilities:
- Strategic Vision Define and drive long-term marketing plans aligned with business goals; lead market research to understand consumer behavior trends and competition.
- Brand Strategy Strengthen brand positioning craft visual and verbal identity and implement branding initiatives for campaigns product launches and rebranding.
- Campaign Execution Plan and execute marketing campaigns across in-store digital social media and email channels; monitor performance and optimize ROI.
- Market Insights Translate qualitative and quantitative data into actionable strategies for marketing merchandising and store operations.
- Digital Mastery Drive performance across digital platforms and e-commerce channels.
- Innovation Leadership Foster creativity and lead disruptive marketing initiatives.
- Cross-Functional Collaboration Align marketing with sales product and customer teams.
- Decision-Making Make fast data-driven marketing and brand investment choices.
Main Requirements:
- Bachelors degree in Marketing or Business; MBA preferred; certifications in digital marketing or brand management advantageous.
- Marketing experience with leadership in cross-functional teams and managing large budgets.
- Proven track record in integrated marketing campaigns brand building and digital transformation initiatives.
- Experience managing internal teams and external agencies.
- Deep understanding of consumer behavior brand strategy market segmentation pricing and data-driven growth.
- Familiarity with digital platforms e-commerce trends and omnichannel marketing strategies.
Employment Type
Full Time
