Head of Marketing

Phnom Penh - Cambodia

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Industry: Retails

Job Summary:

Our client in the retail industry is looking for a Marketing leader to drive brand strategy integrated campaigns and digital growth across all channels. The role includes consumer insights campaign execution team leadership and cross-functional collaboration to strengthen the brand and boost business performance.

Main Responsibilities:

Strategic Vision Define and drive long-term marketing plans aligned with business goals; lead market research to understand consumer behavior trends and competition.
Brand Strategy Strengthen brand positioning craft visual and verbal identity and implement branding initiatives for campaigns product launches and rebranding.
Campaign Execution Plan and execute marketing campaigns across in-store digital social media and email channels; monitor performance and optimize ROI.
Market Insights Translate qualitative and quantitative data into actionable strategies for marketing merchandising and store operations.
Digital Mastery Drive performance across digital platforms and e-commerce channels.
Innovation Leadership Foster creativity and lead disruptive marketing initiatives.
Cross-Functional Collaboration Align marketing with sales product and customer teams.
Decision-Making Make fast data-driven marketing and brand investment choices.

Main Requirements:

Bachelors degree in Marketing or Business; MBA preferred; certifications in digital marketing or brand management advantageous.
Marketing experience with leadership in cross-functional teams and managing large budgets.
Proven track record in integrated marketing campaigns brand building and digital transformation initiatives.
Experience managing internal teams and external agencies.
Deep understanding of consumer behavior brand strategy market segmentation pricing and data-driven growth.
Familiarity with digital platforms e-commerce trends and omnichannel marketing strategies.

Industry: RetailsJob Summary:Our client in the retail industry is looking for a Marketing leader to drive brand strategy integrated campaigns and digital growth across all channels. The role includes consumer insights campaign execution team leadership and cross-functional collaboration to strengthe...