Growth Marketer Lead Generation

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

Were part of Super Group the NYSE-listed digital gaming company behind some of the worlds leading Sports and iGaming brands.

At DigiOutsource we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products customer experience and security. Were empowered to achieve the ultimate in high-performance gaming experiences using the best technology available.

Who were looking for

Were on a thrilling journey of growth and innovation and we need passionate driven individuals to join us. At DigiOutsource every day is action-packed and we expect you to bring your return youll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer Supercharge your career with us and be part of something extraordinary.

Why we need you

We are seeking a Growth Marketer specializing in Lead Generation to drive the acquisition and optimization of leads for our online casino brands. This role is responsible for designing and executing campaigns that generate high-quality leads while also segmenting and nurturing existing leads to maximize conversion into depositing customers.

The ideal candidate will be data-driven creative and comfortable managing the entire lead funnel from acquisition to re-engagement using a mix of paid media content funnels quizzes forms and remarketing strategies.

What youll be doing

As part of your role your responsibilities will include:

• Lead Acquisition Plan execute and optimize campaigns to generate new leads through multiple channels (paid social affiliates content funnels quiz-based experiences etc.).

• Lead Segmentation Analyze and segment incoming leads based on defined criteria (geo intent engagement deposit likelihood) to determine whether to remarket nurture or convert directly.

• Funnel Optimization Influence and refine onboarding journeys to improve conversion rates from lead registration first deposit.

• Remarketing & Nurture Build re-engagement campaigns for colder leads through email retargeting and community channels.

• Campaign Management Develop A/B tests monitor performance and optimize cost per lead (CPL) and cost per acquisition (CPA).

• Collaboration Partner with product CRM and creative teams to align on messaging offers and customer experience strategies.

• Reporting & Insights Track performance metrics provide actionable insights and report on ROI of lead-gen campaigns.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills youll bring to the table

The necessary skills that we require for this role include:

• 3 Years proven experience running lead-gen campaigns at scale.

• Ability to plan allocate and optimize spend for lead generation and remarketing campaigns.

• Lifecycle Marketing Knowledge Understanding of acquisition retention and loyalty levers to maximize customer lifetime value

• Data-Driven Mindset Strong analytical skills to evaluate funnel performance and identify opportunities.

• Ability to collaborate with design dev and AI video generation tools.

Desirable skills youve got up your sleeve

It would be great if you also have some of the following skills:

• Experience in the iGaming or casino industry.

• Paid Media Expertise Hands-on knowledge of running Meta Google programmatic and native campaigns.

• Quiz & Funnel Design Experience building interactive lead funnels that pre-qualify and warm up leads.

• A/B Testing & CRO Familiarity with experimentation frameworks to improve conversion across funnels.

• Affiliate Marketing Exposure to affiliate-based lead-gen models.

• Community Engagement Understanding of leveraging communities (Discord Telegram etc.) to nurture and convert leads.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Problem Solving

• Ownership and Accountability

• Decision Making

• Planning and Organisation

• Communication

• Self-starter attitude

• Collaboration

What youll get back

We offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes:

• Were dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

• Your hard work and achievements wont go unnoticed. Our innovative Performance Tool ensures you receive regular constructive feedback helping you to continuously improve and reach your full potential.

• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

• Competitive Remuneration

• Subsidised Medical Aid or GAP Cover

• Insurance Benefits (including Group Life and Income Continuation Benefit)

• Funeral Fund & Funeral Fund Top Up

• Subsidised Retirement Annuities

• Employee Incentive Plans

• Free Daily Meal

• Free Massages On-site

• Free On-Site Gym

• Group Life Cover

• Funeral Fund Benefit

• Financial Services Assistance

• Employee Assistance Programme

• Curro School Fees Benefit

• Income Continuation Benefit

• Leadership Training

• Referral Bonus

• Medical Aid Subsidy

• Free Sleep Coaching

• On-site Barista

• Retirement Annuity Subsidy

• Team socials

Be part of that Superclass feeling.

At Super Group diversity is part of our DNA. With teams across 16 countries 85 nationalities and 27 languages we take equal opportunities seriously championing a supportive inclusive and empowering environment wherever you are in the Group.

Its all about putting your experience first and ensuring honesty and fairness in all we do.
Here your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore a qualification verification check will be done. By applying for this role and supplying the necessary details you hereby grant us permission to apply for these checks. This will be done in a confidential manner and solely for the purposes of verification.

Should you not hear from us within 2 weeks please deem your application as unsuccessful.

The perfect place to work play and grow!