Manager, Chevrolet Community Communications (Bilingual)

Job Description

Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of Mountain View Atlanta Detroit or Warren you are expected to report to that location three times a week at minimum or other frequency dictated by the business. Candidates located in Southern California or Miami FL are highly encouraged to apply.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)

The Role:

Chevrolet is seeking an experienced communications professional to lead community engagement efforts that connect the brand with values-based audiences across the country. This role is rooted in cultural insight storytelling and real-world activationbringing Chevrolets legacy and innovation to life in the places and platforms where our communities be responsible for identifying and cultivating relationships with diverse customer cohortsfrom vintage Chevrolet collectors to EV enthusiasts to truck ownersand especially with Hispanic voices and communities both digitally and in real life. This role requires a deep understanding of cultural dynamics a passion for community building and the ability to plan and execute events that drive meaningful impact.

What Youll Do (Responsibilities):

• Develop and implement community engagement strategies that align with Chevrolets brand purpose and business goals.

• Seek out and build authentic connections with Hispanic communities leveraging bilingual storytelling and culturally relevant outreach.

• Identify and analyze emerging cultural and lifestyle trends to inform communications planning.

• Plan and execute community-driven events and experiences that foster brand loyalty and cultural relevance.

• Collaborate with internal teams and external partners to activate campaigns across digital and physical platforms.

• Lead research efforts to uncover insights about target communities and their behaviors.

• Create and curate content that resonates with specific audiences across social and owned channels.

• Monitor and evaluate engagement metrics to optimize outreach and storytelling efforts.

• Serve as a connector between Chevrolet and cultural tastemakers influencers and community leaders.

• Stay attuned to where Chevrolets communities congregateonline and offlineand propose innovative ways to show up authentically.

• Contribute to enterprise-wide storytelling and support cross-functional collaboration.

Your Skills & Abilities (Required Qualifications):

• 35 years of experience in communications brand strategy or community engagement.
• Proven experience engaging with Hispanic audiences and bilingual (English/Spanish) fluency required.
• Strong understanding of cultural trends digital ecosystems and audience segmentation.
• Event planning experience and ability to manage activations from concept to execution.
• Excellent writing research and analytical skills.
• Ability to work independently and make informed decisions within broad guidelines.
• Comfortable in a fast-paced dynamic environment with evolving priorities.
• Finger on the pulse of community culturefrom heritage car clubs to emerging EV movements.

What Will Give You a Competitive Edge (Preferred Qualifications):

• Prior experience in the automotive retail and/or consumer goods industry
• Event Planning and Social Media experience
• Experience working with AI tools preferred

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York Colorado California or Washington.

The salary range for this role is ($). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

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