Sr Director, Paid Growth Marketing
Sr Director, Paid Growth Marketing
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1 Vacancy
Job Description
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank National Association Member FDIC. We are the leading digital marketplace bank in the U.S. having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future and our team is committed to making that a reality. Join the Club!
About the Role
Were looking for a strategic data-driven and innovative Sr Director of Paid Growth Marketing to lead our paid acquisition efforts across digital and offline channels. This leader will own the strategy execution and optimization of our paid media programs to drive efficient customer acquisition remarketing and cross-sell programs that drive revenue growth.Youll lead a high-performing team of channel experts and collaborate cross-functionally with analytics finance creative and product marketing to scale LendingClubs member base while maximizing ROI. Youll work closely with Product Data Brand and Marketing teams to drive cross-functional alignment and impact.
What Youll Do
- Own and optimize a multi-million dollar paid media budget across channels including paid search paid social programmatic and offline (TV audio direct mail etc)
- Develop and execute a robust experimentation roadmap to test new channels creatives and audience strategies
- Build and refine bottom-up forecasts and performance scenarios in partnership with Finance and Analytics
- Lead and mentor a team of paid media managers and agency partners fostering a culture of performance learning and innovation
- Implement advanced measurement frameworks including smart bidding MMM MTA and data clean rooms to improve attribution and decision-making.
- Collaborate cross-functionally with Brand Product Marketing Analytics and Creative to ensure alignment on messaging targeting and funnel optimization
- Stay ahead of trends in media martech and consumer behavior to identify new growth opportunities
About You
- 12 years of experience in paid acquisition or growth marketing with at least 8 years in a leadership role
- Proven success scaling paid media programs in a B2C environment; fintech or financial services experience strongly preferred
- Deep understanding of performance marketing metrics (CAC LTV ROAS payback) and media measurement methodologies (MMM MTA geo-holdouts)
- Experience managing both digital and traditional media channels
- Strong analytical acumen and comfort working with data science finance and analytics teams
- Excellent leadership communication and cross-functional collaboration skills
- Bachelors degree or higher in Marketing or related field; or equivalent work experience
Work Location
San Francisco
The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and -person attendance is essential for this roles success and remote placement will not be offers relocation based on actual job level.
Time Zone Requirements
Primarily PT
While the position will primarily work local hours LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to LendingClub offices and/or other locations as needed.
Compensation
The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of LendingClubs Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).
Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-HB1
LendingClub is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at
Required Experience:
Exec
Employment Type
Full-Time
