Head of Retail Marketing
Head of Retail Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Overview
Permanent
From 90000 Pension PMI ShareSave 6.6 weeks holiday Hybrid Working
Southampton Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home theyll love. Join us as Head of Retail Marketing and youll be a big part of this.
Role Purpose: This an operational leadership role accountable for directing optimising and delivering all instore marketing activity for both B&Q and Tradepoint. If a piece of communication
is landing in our stores this role is accountable for it. It owns permanent semi-permanent and temporary customer messaging It brings together and is charged with leading
and coalescing previously disparate those teams so their output consistently hits world class levels but is delivered with maximum efficiency
What we need:
Promotional POS -Youll own and shape the promotional POS strategy for both B&Q and TradePoint deciding what goes where in what volume and format. Youll also define the role of TradePoint-specific POS versus shared POS using data and insight to guide decisions and challenge assumptions.
Range & Formats POS -This is about making signage work harder for the customer. Youll define how navigational category and product signage supports the purchase journey both at high and low levels. Using insight youll assess what signage is helping customers whats not and what needs to be added optimised or removed.Youll ensure were led by what genuinely works for customers and drives revenue not just adding more signage for the sake of it. Youll also work with the ecommerce and app teams to align store and web journeys where it adds value. TradePoint signage will be part of this too both in B&Q stores and standalone spaces.
POS & Signage Cost Control -Youll be the guardian of our signage investment especially for range changes and new stores. That means finding smarter ways to spend and tightly managing the promo POS budget to deliver more impact for less.
Retail Media - Youll partner with the Head of Retail Media and commercial leads to shape how in-store comms support B&Qs retail media ambitions. Its about balancing supplier engagement with enhancing the customer experience.
Brochures -Youll define what brochure content customers need at each stage of their journey helping them choose B&Q and spend more with us. Youll assess where physical brochures are essential where they enhance the experience and where they add unnecessary cost. Youll also shape the role of digital brochures when they should complement or replace physical ones.
Team & Leadership -Youll ensure consistently brilliant output across channels and teams working closely with senior leaders across Commercial Retail Finance and even at Board and Group level. Youll build the activity plan and team to make it all happen and play a key role in the Marketing Leadership Team helping break down silos and support the wider teams development.
Whats in it for me
As part of a great team youll be valued for who you are.Were committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!
So we can support you during the application or interview process please contact for any recruitment adjustments.
Required Experience:
Director
Employment Type
Full-Time
