Assistant Manager Marketo Analyst

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.

Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

We are inviting applications for the role of AM Marketo Analyst
In this role you will be supporting the Pricing leadership with dashboards data analysis and insights on sales and pricing data. Track pricing KPIs on weekly/monthly/annual basis and come provide up with strategies to improve margin and revenue.
Responsibilities
Develop and maintain campaign flows to successfully move prospects through the customer journey to reach sales readiness with Marketo.
Automate the marketing function in Marketo (HTML & CSS)
Maintain integrity and effectiveness of the database
Web-scraping using Python/R/VBA and Google API. Feed data from external databases to Omni channel marketing efforts and sales campaigns
Streamline and execute process to align customer data located across different databases i.e. Siebel SFDC Service Call center and Marketo
Identify best ways to reach segment and leverage customer data for more effective campaigns
Perform analytics and reporting of the prospect database and invest in automation of the reporting and analytics of campaigns metrics by utilizing data across multiple databases.
Qualifications we seek in you!
Minimum qualifications
Bachelors degree in finance Commerce Engineering or related field. MBA preffered.
Curiosity is a must. Questioning the controls and evaluating the efficacy of its effectiveness is key to bring in best outcome for the project
Experience in Digital Marketing domain
Preferred qualifications
Strong attention to details
Excellent communication and problem solving skills
Marketo HTML/CSS
Strong MS excel skills Advanced Excel VBA and MS Access
R/Python visualization tools experience good to have

Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.

Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.