Senior Manager, Marketing and Events
Senior Manager, Marketing and Events
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Job Description
Job Category
M&P - AAPSJob Profile
AAPS Salaried - Marketing and Sales Level BJob Title
Senior Manager Marketing and EventsDepartment
Marketing Innovation UBCCompensation Range
$6747.50 - $9701.42 CAD MonthlyThe Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge qualifications and experience for the the normal course employees will be hired transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
October 29 2025Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
July 2 2027At UBC we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research innovation and learning for all faculty staff and students. Our commitment to employment equity helps achieve inclusion and fairness brings rich diversity to UBC as a workplace and creates the necessary conditions for a rewarding career.
Job Summary
The Senior Manager Marketing and Events enhances the reputation of and the university at large by leading the strategic planning development and execution of external marketing initiatives and events to the UBC and wider technology and research community. As a world class incubator/accelerator program this role leads awareness building and conversion initiatives that further the units mandate of building intrapreneurship and entrepreneurship across the universitys community of students staff faculty as well as alumni populations through broad and far reaching marketing campaigns.
The position will advance the organizations goals through the implementation and delivery of marketing and communications materials across digital and print via timely and informative campaigns reports and initiatives highlighting the progress of and their venture/researcher community. The Senior Manager Marketing and Events is responsible for the planning project management and reporting of all external marketing and communications strategies for the unit (including website content digital channels print materials promotions/media/sponsorship management and more) to support the units growth and mission.
This position will also liaise across faculty/units and with external service providers as well as identify new advertisement/publicity opportunities to share the stories of UBC entrepreneurs. They will work collaboratively across as well as the university at large to promote their initiatives recruit venture/researcher talent and build the organizations brand.
The Senior Manager Marketing and Events is critical to furthering UBCs reputation as a renowned venture creation hub and place of innovation attracting key funders and supporters around the world.
Organizational Status
The Senior Manager Marketing and Events will work collaboratively with
staff founders Entrepreneurs-in-Residence and the UBC VPRI Communications team to enhance the reputation of and their venture portfolio through various marketing and event efforts.
This role will report to the Managing Director and will ensure venture efforts are cohesive and consistent with the larger Innovation UBC and overall UBC brand.
Work Performed
Leads the strategy management and execution of campus wide and external marketing and communications activities across print and digital to support and UBCs strategic goals and stakeholder needs. This role will target the universitys population of students staff faculty and alumni network serving a large and far reaching audience that is both internal and external to UBC.
Develops and manages results-driven strategic communications and marketing activities across multiple media formats including: email marketing social media content marketing advertising (sponsorship and paid advertising) search engine optimization (SEO) brochures venture assets press/media surveys and other integrated digital/print activities from concept onwards ensuring alignment with UBCs larger strategic agenda.
Integrates brand strategy SEO/optimization content marketing communications strategy and more across all marketing and promotional activities/channels creating original content as well as sharing UGC.
Develops marketing and communications materials branding; responsible for monitoring and ensuring communications branding policies are adhered to; ensures content aligns with UBCs web guidelines and accessibility standards.
Plans and executes the marketing and logistics of events including monthly Town Halls workshops Fireside Chats venture orientations and marquee events including the Venture and Investor Showcases and Immersion Week (800 people).
Plans implements and reports on marketing activities that support recruitment and awareness building goals in line with mandate and unit-wide objectives generates awareness of the program and builds engagement with our audience; reviews/manages performance and reports on marketing outcomes and events.
Manages and analyzes marketing databases and reporting; leads the development of ad hoc quarterly and annual program reports for internal stakeholders external stakeholders and funders. Reports on data and insights and owns the reporting metrics for the marketing and communications team.
Provides marketing training and support for venture community; consults and advises on venture marketing and communications efforts through 1:1 support as well as the development of workshops and venture materials including media and PR case studies marketing plans and more.
Collaborates with stakeholders to source stories that will promote ventures/researchers in our ecosystem in alignment with key messages and mission statements; communicates with alumni and current ventures to record and promote recent major milestones successes and general updates.
Formulates and manages the budget of marketing campaigns and sponsorship spends across channels including paid advertising and sponsorships; responsible for marketing expense reports.
Responsible for liaising and managing relationships with external stakeholders including media/public relations teams; manages queries and plans advertising/publicity initiatives.
Collaborates across organizations teams on cross functional projects and workflows
Keeps current on evolving technologies and communication and engagement practices and is responsible for managing various marketing and communications platforms.
Performs other related duties as required.
Consequence of Error/Judgement
The role of the Senior Manager Marketing and Events must exercise tact and diplomacy when dealing with internal and external stakeholders and the and UBC brand at large. As an externally facing unit this role will manage the external marketing and reputation of the organization leading multiple projects and strategies and must make decisions on how best to manage the work given based on the timeframe the relative strategic importance of the projects and the impact for failing to meet stakeholder needs and deadlines.
This role is responsible for representing UBC and various UBC ventures who are part of program; error in judgment could have grave impacts on the units and universitys brand and image in the BC startup and business community.
The consequence of error in this position could be serious for since it concerns the public image and profile of UBC and in the startup community at the local national and international level.
Supervision Received
The Senior Manager Marketing and Events is responsible for leading and overseeing a range of projects campaigns and ongoing initiatives that enhance brand and reputation and will report to the Managing Director with minimal direct supervision.
Supervision Given
This position supervises and oversees all marketing and communications related activities across the unit and its team. It oversees student interns WorkLearns and internal and external contractors as applicable.
Minimum Qualifications
Undergraduate degree in a relevant academic discipline. Minimum of three years of related experience or the equivalent combination of education and experience.
- Willingness to respect diverse perspectives including perspectives in conflict with ones own
- Demonstrates a commitment to enhancing ones own awareness knowledge and skills related to equity diversity and inclusion
Preferred Qualifications
Bachelor of Arts Bachelor of Commerce or Bachelor of Journalism preferred. Masters degree in Business Journalism or Communications is preferred.
Experience in leading marketing initiatives email marketing social media creation and
management copywriting and website design is required.Knowledge of the local provincial and national start up community an asset
Understanding of the entrepreneurial ecosystem on UBC campus an asset
Experience working in a startup environment an asset
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged.
Required Experience:
Senior Manager
Employment Type
Full-Time
