Director, Growth and Demand Marketing
Director, Growth and Demand Marketing
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Job Description
Life at MX
We are driven by our moral imperative to advance mankind - and it all starts with our people product and purpose. We always carry a deep sense of drive and passion with us. If you thrive in a challenging work environment surrounded by incredible team members who will help you grow MX is the right place for you.
Come build with us and be part of an award-winning company thats helping create meaningful and lasting change in the financial industry.
As the Director of Growth and Demand Marketing you will be accountable for building and leading a high-performing demand-generation function that directly fuels revenue growth. You will own the strategy and execution of integrated campaigns digital marketing and enterprise account-based marketing (ABM) ensuring measurable contributions to pipeline and revenue.
This role requires a strategic hands-on leader who can transform an underperforming function into a growth engine. You will set the vision develop scalable programs drive alignment with Sales and hold the team accountable to ambitious performance targets.
Your mission: deliver repeatable data-driven demand programs that generate high-quality leads accelerate pipeline and expand engagement across target markets and enterprise accounts.
Job Duties
Strategic Leadership
Define and own the growth and demand marketing strategy ensuring direct alignment to revenue and pipeline goals
Lead mentor and elevate a team responsible for campaign management ABM marketing operations and digital marketing
Drive accountability through clear performance metrics operational discipline and a results-first culture
Act as a key member of the Marketing leadership team influencing company-wide go-to-market priorities
Revenue Growth & Pipeline Contribution
Own marketings contribution to Sales Qualified Pipeline targets ensuring marketing consistently delivers measurable business impact.
Drive Sales Accepted Leads generation with a focus on lead quality conversion rates and sales acceptance
Partner with Sales leadership to ensure pipeline acceleration campaign alignment and priority account penetration
Establish forecasting attribution and ROI measurement processes that make marketings impact clear and predictable
Campaign Management & Digital Marketing
Oversee development and execution of multi-channel campaigns that scale pipeline growth
Ensure campaigns are data-driven consistently optimized and aligned to the buyer journey
Own digital strategy and infrastructure to expand reach drive engagement and maximize ROI across all channels
Enterprise & Account-Based Marketing
Lead the strategy and execution of ABM programs for high-value enterprise accounts in tight alignment with Enterprise Sales
Ensure ABM programs deliver account penetration engagement and measurable pipeline impact
Partner with Sales and RevOps to develop account insights personalized content and measurement frameworks
Operational Excellence
Partner with Marketing Operations to build scalable processes ensure MarTech adoption and improve funnel visibility
Optimize tools (Marketo Apollo Salesforce and others) to increase efficiency and data integrity
Establish governance for database health lead routing and marketing-to-sales handoff
Cross-Functional Collaboration
Partner with Product Marketing Content and Sales Enablement to ensure demand programs are differentiated targeted and sales-ready
Collaborate with RevOps Finance and Executive leadership to align on metrics reporting and investment strategies
Act as a key voice in company-level revenue planning providing insights into market demand and pipeline contribution
Requirements
810 years of B2B marketing experience with at least 35 years in a demand-generation leadership role
Proven track record of transforming underperforming teams into high-performing growth functions
Strong leadership skills with experience managing managers and cross-functional contributors
Demonstrated success driving pipeline growth and revenue impact in high-growth SaaS or fintech organizations
Deep expertise in digital marketing campaign strategy and account-based marketing
Advanced knowledge of marketing and sales technology ecosystems (Marketo Salesforce Apollo ABM tools data/analytics platforms)
Strong analytical orientation with expertise in attribution forecasting and ROI analysis
Excellent stakeholder management skills; ability to influence senior leadership and build strong sales alignment
Builder mindset: able to establish scalable frameworks processes and playbooks from the ground up
At MX we are a high-performance organization that thrives on trust and results. This role is based in Lehi Utah with flexibility for both in-office and remote work. We believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Our Utah office features onsite perks such as company-paid meals massage therapists a sports simulator gym mothers lounge and meditation room and meaningful interactions with amazing people. We encourage team members to come together in the office to collaborate kick off key projects or strategize cross-functionally fostering connection and innovation.
MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer we never discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age military or veteran status status as an individual with a disability or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to
Required Experience:
Director
Employment Type
Full-Time
