Sr. Growth Marketer
Sr. Growth Marketer
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$ 77700 - 104500
1 Vacancy
Job Description
Sr. Growth Marketer
Blackbaud is looking for a strategic and results-oriented Sr. Growth Marketer to lead our growth marketing efforts for the nonprofit fundraising space. You will be responsible for designing innovative programs that improve the experience to acquire new customers. Youll take a holistic approach thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey. This is a chance to have a real impact shaping how nonprofits use technology to drive their missions forward.
What you will do:
- Strategize Plan and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. Youll translate broad concepts into structured measurable programs using an integrated marketing approach that includes email webinars paid media social media AI driven channels.
- Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test measure and optimize campaigns for improved performance. Youll leverage tools like Adobe Analytics and Qlik to build hypotheses validate your tests and scale what works.
- Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. Youll establish clear KPIs and reporting templates to track the success of programs against target objectives providing regular updates to stakeholders on key metrics like lead quality conversion rates and pipeline generated/qualified.
- Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing demand generation marketing operations and digital media teams for seamless aligned execution.
What were looking for:
- 5 years of experience in growth marketing or similar role with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
- Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
- Proven experience operating in a cross-functional pod-like team structure successfully collaborating with various marketing executive sales and product stakeholders.
- Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
- Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik along with Excel to interpret complex marketing sales and customer data.
- Demonstrated success in designing and executing A/B and multivariate tests driving measurable improvements within a sales cycle.
- Results-oriented mindset with a strong understanding of ROI excited by aggressive goals and the challenge of solving tough previously unsolved problems related to accelerating the sales cycle across segments.
- Proven ability to work in a collaborative matrixed environment and influence others without formal authority.
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Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin physical or mental disability age or veteran status or any other basis protected by federal state or local law.
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The starting base pay is $77700.00 to $104500.00. Blackbaud may pay more or less based on employee qualifications market value Company finances and other operational considerations.Benefits Include:
Medical dental and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance legal and identity protection
Tuition reimbursement program
Required Experience:
Senior IC
Employment Type
Full-Time
