DACH Marketing Manager

Role & Impact

At Evaneos we connect travelers with local experts to create more authentic and responsible travel experiences. Operating in six European markets (France Germany Switzerland Austria Spain and Italy) were scaling our impact across borders and the German-speaking region plays a central role in this growth.

Were looking for a Marketing Manager for the German-speaking markets to help accelerate growth in this high-potential area. Your mission Drive qualified acquisition boost local marketing performance and tailor our strategies and playbook to the specific needs of German-speaking travelers.

Youll pilot key digital channels (SEO SEA CRM Social Affiliates Influencers) ensuring that global strategies are brought to life through smart and relevant localization. Working closely with our central experts youll turn strategy into measurable local impact.

The International Team

The International team is on a mission to drive growth across markets by combining deep local insights with central expertise ensuring that our strategies are both locally relevant and globally consistent.

Led by Sarah our Head of International the team gathers two Country Managers and two Marketing Managers each focusing on a specific region: Northern Europe (Germany Austria Switzerland) or Southern Europe (Spain and Italy).

Youll report directly to the Northern Europe Country Manager and work closely with the central Marketing and Brand teams daily.

Your Key Responsibilities as Marketing Manager

Drive and monitor performance

• Deliver on your markets growth ambitions by hitting the target volume of qualified leads

• Drive and maximize the full marketing mixs performance (SEO Paid Affiliates Display CRM Influence etc.) tailoring actions to our different customer segments (new and repeat travelers)

Market Insights & Research

• Be the voice of German-speaking travelers within Evaneos: gathering analyzing and consolidating insights and personas

• Turn insights into impact by ensuring Brand Product CRM and Data teams adopt them and act on them

Bring local expertise to Growth Marketing initiatives

• Make sure copy visuals and tone strike a chord with German-speaking travelers

• Roll out and optimize the local SEO strategy

• Build and scale affiliate partnerships that will deliver qualified leads

• Adapt display and affiliate campaigns for better relevance and performance

• Shape e-merchandising for your markets

Lead local marketing activations that make a difference

• Manage local agencies and partnerships

• Spark creative brand activations tailored to the DACH audience

• Craft and activate local influencer strategies that align with our brand values

• Organize events and offline campaigns in close collaboration with the central Brand and Growth teams from street marketing to community-driven experiences

What makes this role unique

A strategic & hands-on role: From defining KPIs with the Country Manager to running campaigns and activations youll combine both big-picture thinking and daily impact.

Act as the local voice in global decisions: Ensure that DACH insights (customer behavior cultural fit local partners) influence how the company shapes its global roadmap.

A truly cross-functional environment: Work alongside central Marketing Product and Data experts contributing to joint outcomes rather than isolated marketing goals.

Whats in it for you:

• La Voyagerie Our bright and vibrant HQ in the 9th arrondissement is more than an office: its a hub for inspiration creativity and daily interactions with others

• Weekly remote flexibility Enjoy up to 3 teleworking days per week balancing focus time at home and collaborative moments at the office.

• Travelling teleworking The flexibility to work from different countries or regions multiple times a year.

• A healthy work-life balance You shape your schedule in collaboration with your team.

• Well-being activities Yoga meditation partially covered sports memberships throughGymlib music and board games groups.

• Travel perks Test our product yourself with exclusive travel benefits

Salary range is45K-50K.Transparent salary decisions based on clear benchmarks experience career progression frameworks and peer alignment to ensure fairness.