Marketing Manager (German-speaking markets)

Role & Impact

At Evaneos we connect travelers with local experts to create more authentic and responsible travel experiences.

As Marketing Manager (German-speaking markets) youll help accelerate growth in one of our most strategic regions. Your mission: increase acquisition boost local performance and adapt our marketing playbook to local needs.

Youll pilot key digital channels (SEO SEA CRM Social Affiliates Influencers) bringing global strategies to life through smart localization. With central experts driving execution your mission is to turn strategy into measurable local impact.

The International Team

Sarah our Head of International leads the team bringing together two Country Managers and two Marketing Managers. Each team member focuses on a specific region: Northern Europe (Germany Austria Switzerland and the Netherlands) or Southern Europe (Spain and Italy).

Youll report directly to the Northern Europe Country Manager and will work in close collaboration with the central Marketing Growth and Brand teams.

The teams mission is to drive growth across markets by combining deep local insights with central expertise and ensuring strategies are both locally relevant and globally consistent.

Your Key Responsibilities

1 Performance Tracking (KPI & Monitoring)

• Deliver on your markets growth ambitions by hitting the target volume of qualified leads.

• Drive and maximize the performance of the full marketing mix (SEO Paid Affiliates Display CRM Influence etc.) tailoring actions to different customer segments (new vs. repeat travelers).

2 Market Insights & Research

• Be the voice of the DACH traveler inside Evaneos: gather analyze and consolidate insights (including personas).

• Turn insights into impact by ensuring Brand Product CRM and Data teams adopt and act on them.

3 Marketing & Growth Activation

• Bring local expertise to Growth initiatives:

  • Make sure copy visuals and tone strike a chord with German-speaking travelers

  • Roll out and optimize local SEO strategy

  • Build and scale affiliate partnerships that deliver qualified customers

  • Adapt and fine-tune display & affiliate campaigns

  • Shape e-merchandising for your market(s).

• Lead local activations that make a difference:

  • Manage local agencies and partnerships

  • Spark creative brand activations tailored to the DACH audience

  • Craft and execute local influencer strategies

  • Launch events and offline campaigns (from street marketing to community-driven experiences) in strong collaboration with Brand and Growth teams.

What makes this role unique

Close collaboration with central experts to develop a 360 marketing skillset across all areas.

Significant marketing budget to support ambitious business goals and impactful campaigns.

A strategic and hands-on role that perfectly fits entrepreneurial profiles looking to make a real difference.

Whats in it for you:

• La Voyagerie Our bright and vibrant HQ in the 9th arrondissement is more than an office: its a hub for inspiration creativity and daily interactions with others

• Weekly remote flexibility Enjoy up to 3 teleworking days per week balancing focus time at home and collaborative moments at the office.

• Travelling teleworking The flexibility to work from different countries or regions multiple times a year.

• A healthy work-life balance You shape your schedule in collaboration with your team.

• Well-being activities Yoga meditation partially covered sports memberships throughGymlib music and board games groups.

• Travel perks Test our product yourself with exclusive travel benefits

Salary range is45K-50K.Transparent salary decisions based on clear benchmarks experience career progression frameworks and peer alignment to ensure fairness.