Senior Brand Manager
Senior Brand Manager
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Job Description
At ING Australia youll have the chance to build a career as unique as you are with the global scale inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and youll be making a difference to our customers lives by shaping the way they bank and empowering them to stay a step ahead in life and business.
Were on a hunt for an experienced Senior Brand Manager with solid creative and process organisation skills to join our Brand team.
As the Senior Brand Manager Brand Campaigns at ING Australia youll lead the development and execution of through-the-line brand campaigns that elevate INGs presence across Retail Business and Wholesale Banking as well as Internal Communications and HR. Reporting to the Head of Brand youll collaborate with internal teams and agency partners to craft compelling brand propositions media plans and creative assets. Youll be responsible for delivering insight-led campaigns aligned with INGs LEAP strategy introducing AI-driven efficiencies and ensuring brand consistency and compliance.
Our ideal candidate is a strategic thinker and creative problem-solver with over 10 years of experience in brand development marketing and campaign executionideally within financial services or a fast-paced agency environment. You bring a strong track record of leading large-scale insight-led brand campaigns from concept to delivery with a deep understanding of customer-first thinking and data-driven decision making. Youre confident managing cross-functional teams and agency partners and skilled at navigating complex stakeholder environments. Your ability to simplify experiences drive innovation and foster collaboration will help elevate INGs brand. Youre organised detail-oriented and thrive in dynamic settings with a passion for storytelling and a bias for action.
Ready to make an impact
What youll do
- With the help of a Brand Manager you will lead the development and execution of brand campaigns across Retail Business and Wholesale Banking as well as Internal Communications and HR ensuring they are insight-led and strategically aligned.
- Manage agency relationships and creative production overseeing through-the-line deliverables including TV digital social print audio and customer channels.
- Drive brand strategy and proposition development using customer insights and data to shape messaging and campaign direction.
- Collaborate with cross-functional teams and senior stakeholders ensuring alignment approvals and integration across business units.
- Introduce AI-driven efficiencies into creative and operational processes to optimise campaign delivery and brand value-chain performance.
- Champion innovation and continuous improvement fostering a collaborative culture and helping elevate INGs brand in a competitive market.
What were looking for
- Extensive brand leadership experience with 10 years in brand development marketing or campaign managementideally within financial services or agency environments.
- Proven ability to lead large-scale insight-driven campaigns from strategy through to execution across multiple channels and business units.
- Excellent stakeholder and agency management skills with the ability to influence senior leaders and collaborate cross-functionally.
- Data-driven mindset using insights and analytics to inform decisions optimise performance and drive brand impact.
- Creative and strategic thinking with a passion for storytelling and simplifying customer experiences.
- Self-starter attitude thriving in fast-paced environments and proactively identifying opportunities for innovation and improvement.
Whats in it for you
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.
Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.
Sound like your kind of vibe We cant wait to hear from you!
(One last note: We operate using a direct talent sourcing model so no agency introductions please.)
ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.
Need more
Applications close on 15th October 2025
Internal advert blurb:
Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager
#LI-DNI
Required Experience:
Manager
Employment Type
Full-Time
