Web Analyst – Digital Analytics (mfd)

WE CREATE MORE SALES is not just our claim but our passion. Every day more than 300 employees from the areas of consulting online marketing IT and telesales work to create 360 communication for customers that successfully combines sales and marketing.

Become part of this unbeatable team and celebrate national and international sales successes with us and our customers such as SAP IBM and Telekom. To strengthen our team which is located at the SAP hub on the seaside of Barcelona we are looking for a Web Analyst - Digital Analytics (m/f/d) SAP

• Opportunities for personal and professional growth
• Prime location with a park and the ocean just moments away
• A creative dynamic work environment that fosters innovation
• Charming restaurants nearby perfect for relaxing breaks
• An inclusive friendly team that makes you feel welcome

Create actionable insights:

• Analyze website traffic user behavior and conversion data
• Build and maintain dashboards and reports to track KPIs and business trends
• Conduct cross-channel analysis and customer journey mapping
• Define tagging requirements and work closely with implementation teams

Drive measurement & optimization:

• Develop measurement plans and ensure data quality
• Identify and manage A/B testing and personalization opportunities
• Monitor test results and recommend improvements to boost campaign performance

Enable personalization & testing:

• Coordinate A/B tests and targeted experiences
• Align with business stakeholders on test goals and audiences

Continuous improvement:

• Stay up to date on digital analytics best practices and MarTech trends
• Identify opportunities for operational excellence and process optimization

• Experience: 25 years in digital/web analytics ecommerce or data-driven marketing
• Analytics & Optimization: Experience in developing measurement plans dashboards and reports to track KPIs and business trends
• Digital Marketing Data: Familiarity with ecommerce analytics digital performance metrics and customer journey mapping is a plus
• Technical Skills:
  • Proficient in enterprise analytics platforms (Adobe Analytics Google Analytics Mixpanel Heap or similar)
  • Experience with tag management systems personalization tools and customer data platforms
  • Basic knowledge of front-end technologies (HTML CSS JavaScript) is beneficial
• Detail-Oriented: Strong focus on accurate reliable and high-quality data
• Communication & Problem-Solving: Ability to present complex findings clearly and collaborate effectively across teams
• Language Skills: Excellent verbal and written communication in English (C1)

Our recruiting team looks forward to receiving your application (resume / CV is sufficient) via our online form. A cover letter is not required.

Equal opportunities for all:We welcome applications from people who are as diverse as we are - regardless of age disability ethnic origin and nationality gender religion sexual orientation or social background.

If you have further questions regarding this role feel free to contact our Recruiting-Team via

We are looking forward to meeting you!

ALEX & GROSS GmbH
Carrer de Josep Pla 2
Building 3 1 B
08019 Barcelona
Spain