CMO Advisor (Crypto-Native)
CMO Advisor (Crypto-Native)
Posted on :
02-10-2025
Employer Active
1 Vacancy
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Job Description
Were hiring a CMO Advisor to clarify our narrative instrument a TVLdeposit funnel with a weekly dashboard run partner co-marketing (Pendle/DEX/CEX) and coach a young team.
This is an advisor role:
You design the engine and enable the team to run it.
Type: Advisor (contract)
Time: 815 hrs/week (90 days) then 24 hrs/month
Comp: Equity $TMAI only (no cash)
Reporting to: CEO
Location: Austin preferred; open to remote
What Youll Do (Responsibilities)
- Own product marketing (ICP message updated site/docs) that drives connects and deposits.
- Stand up a TVL funnel & dashboard (impressions site wallet connect deposit; TVL by source; CAC/LTV/payback; retention).
- Run partner distribution: co-marketing with venues/MMs (launch kits AMAs creator briefs) PR/podcasts newsletters/community; test 23 paid channels.
- Define and execute three experiments with clear keep/kill rules (e.g. CAC payback 6 months on qualified deposits).
- Coach the team; leave playbooks briefs and dashboards they can run.
What You Wont Do (Scope guardrails)
- Not a figurehead CMO; this is hands-on growth not brand theater.
- No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush).
- No unilateral promo commitments; align with finance and listings cadence.
Qualifications
- Must-have
- 4 years in crypto growth/marketing (exchange L2 wallet DeFi data/indices).
- Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins.
- Ability to build and ship dashboards; strong creative briefs and clear writing.
- Nice-to-have
- Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions.
Success Metrics (first 90 days)
- TVL: agreed lift (e.g. $12M net new) with 30% partner/organic contribution.
- Efficiency: channel tests with CAC payback 6 months on qualified deposits.
- Operating system: weekly dashboard distribution calendar partner kits and team playbooks in use.
How to Apply
- Share:
- 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track)
- 2) a campaign that moved deposits/TVL with CAC/payback 3) a brief partner co-marketing plan outline you authored.
Token Metrics delivers AI-driven crypto indices and analytics. Were concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.
Required Experience:
Chief
Employment Type
Part-Time
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