Marketing Communications Specialist Group Aftersales Fixed Term Contract

There has never been a more exciting time to join the world of mobility! The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy NEW AUTO Mobility for Generations to Come the Volkswagen Group is a significant driver of this transformation.
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG the largest automotive company in the world with many of the most iconic automotive Ireland we are the national sales company of six brands - Volkswagen Audi Skoda SEAT CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%.

Marketing Communications Specialist Maternity Cover (9-12 month Fixed Term Contract)

Location: Dublin

Division: Group Aftersales

Reports to: Service Market Channel Manager

About the Role: We are seeking an experienced creative and organised Marketing Communications Specialist to join our Group Aftersales team on a 9 month (with potential to extend to 12 month) fixed-term contract to cover maternity leave. This role offers the opportunity to work across Volkswagen Passenger Cars Volkswagen Commercial Vehicles Škoda SEAT and CUPRA delivering impactful aftersales marketing at both national and dealer level.

Why Volkswagen Group Ireland At VWGI we combine the strength of a global Group with the agility of a dynamic national sales company. Were proud of our brands and committed to delivering innovative customer-centric solutions. Youll join a collaborative and supportive team culture where initiative and ideas are welcomed.

Key Responsibilities:

Plan develop execute and analyse aftersales marketing campaigns in collaboration with internal teams and external agencies

Liaise with our dealer network on all aftersales marketing matters including campaign planning creative asset development POS management and claims processing

Support the implementation of new innovations and tools such as Salesforce communications and brand-specific campaigns

Collaborate with multiple creative and media agencies to deliver brand-consistent content across print digital social radio and in-store materials

Coordinate video production and event marketing activities for conferences and B2B customers.

What Were Looking For:

A background in marketing communications ideally within the automotive retail or agency sectors

A degree in Marketing or a related field is required

Proven project management skills with strong attention to detail and creativity

Comfortable liaising with multiple stakeholders and agencies with the ability to manage competing deadlines

Strong organisational and communication skills with a self-starter attitude

Ability to work across a variety of digital platforms and reporting tools

Previous experience working with a dealer network or franchise model is an advantage

Fair Processing Notice

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