Retention Marketing Manager

Who We Are

SportRx is a dynamic and innovative company dedicated to helping people see better. Our customers-and the brands we partner with like Nike Oakley and Ray-Ban-love SportRx because of our unparalleled pre- and post-purchase service. We take customer satisfaction so seriously that saying no to a customer requires a supervisors approval.

The Opportunity

Were seeking a Retention Marketing Manager to elevate customer engagement drive growth and strengthen retention through strategic data-driven marketing communications. This is a hybrid position based in San Diego CA working on-site three days per week and reporting to the Vice President of Ecommerce & Marketing.

Position Summary

The Retention Marketing Manager will plan create and execute marketing campaigns across email SMS and loyalty/retention programs to increase engagement reactivation and Customer Lifetime Value (CLV). Using first-party customer data you will build segmented campaigns and automated workflows blending content creation data analysis and optimization to guide customers through every stage of the journey.

Key Responsibilities

• Develop and execute engaging email and SMS campaigns that support customer loyalty and business objectives

• Segment and analyze first-party customer data to create personalized experiences and automated journeys

• Own traffic order and conversion goals for email SMS and retention campaigns

• Build and maintain an annual lifecycle marketing calendar including promotions launches and loyalty initiatives

• Create and manage an A/B testing roadmap to optimize messaging design and timing

• Collaborate with designers to produce compelling templates and write high-impact copy

• Grow and integrate loyalty and referral programs into ongoing communications

• Monitor and report on campaign performance delivering actionable insights and monthly updates

• Coordinate SMS communications with outside agencies and manage customer responses

• Stay current with email marketing trends compliance requirements and emerging best practices

Qualifications

• Bachelors degree in Marketing Digital Marketing Communications or a related field preferred or 57 years of relevant experience in lieu of a degree

• 35 years of email lifecycle or loyalty/retention marketing experience

• Proficiency with email marketing platforms and CRM tools (Klaviyo strongly preferred)

• Strong copywriting and content creation skills with a keen eye for design

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Knowledge of email marketing regulations (CAN-SPAM GDPR); HTML/CSS skills a plus

What We Offer

• Competitive salary of $90000 $110000 DOE plus bonus potential

• Comprehensive benefits including medical dental vision and generous employee eyewear discounts

• A collaborative fast-paced environment where your ideas matter

• Opportunities for professional growth and career advancement

Apply Today

If youre ready to bring your expertise to a team that values innovation creativity and exceptional customer experiences apply today to join our San Diego team and help us delight customers while driving meaningful business results.

Required Experience:

Manager