Digital Marketing Coordinator

The Digital Marketing Coordinator supports and optimizes PRMG digital marketing initiatives. Duties include tracking campaign progress developing various digital marketing materials streamlining digital processes and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in driving our digital narrative enhancing our organizations image improving digital communication with clients and encouraging business growth through effective campaigns.

Ideal candidates for this role should be creative and innovative multimedia savvy well-organized and excellent writers and communicators. Ultimately the exceptional Digital Marketing Coordinator should have a firm grasp of the different digital touch points drive highly effective digital campaigns enhance user experience and deliver on digital objectives.

PRMG offers a comprehensive benefits package for our full-time employees and their dependents which includes medical dental vision life insurance short-term disability long-term disability a Health Savings Account (HSA) a Flexible Spending Account (FSA) and various other products based on benefits eligibility elections and employee premiums. Upon hire you will be eligible to enroll in all our company-sponsored benefit programs (Medical Dental Life and Voluntary) on the first of the following month. After completing 60 days you will be eligible to enroll in our 401(k) program on the first of the following month. Additionally eligible employees may apply for job openings through PRMGs Internal and External Job Portal to request a transfer to a different department or position.

• Develop implement and manage our corporate digital marketing strategy
• Create effective and compliant social media content calendar
• Collaborate with designers and stakeholder on creative needs (from ideation to approval)
• Oversee execution of social media campaigns and measure success
• Active social listening to increase engagement and quickly identify opportunities
• Track and analyze SEO to provide effective solutions for content optimization
• Design and execute social media reporting on key metrics such as engagement traffic leads and revenue
• Provide performance reporting and meaningful recommendation to key stakeholders
• Identify target audience define social media KPIs and measure success of all campaigns
• Be the social media expert maintaining a cutting edge understanding of best practices features strategies and tactics for all social channels
• Provide training to users of all experience levels to set them up for success
• Oversees vendors for social publishing and listings management
• Manages network of local listings across platforms (GoogleMyBusiness Yelp Facebook etc)
• Ability to adapt with creative ways to solve problems multitask and manage a flexible schedule of duties and responsibilities
• Build trust and professional meaningful relationships with employees for their retention and success
• Conduct continuous training and coaching as required

• Minimum 2 years of experience in Marketing
• Experience in Financial Services or related industries preferred
• Excellent written and verbal communication skills
• Advanced understanding of all social media platforms and analytics
• Ability to analyze SEO and web traffic metrics and provide meaningful recommendations
• Proven experience with audience and buyer persona research
• Mastery of social media KPIs
• Outstanding multitasking skills and problem-solving skills
• Good organizational and time-management skills
• Great interpersonal and communication skills