Marketing Specialist
Marketing Specialist
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1 Vacancy
Job Description
Rapid Packaging
Marketing Specialist
Champlin MN
About Us
Rapid Packaging a growing leader in the packaging and distribution industry known for delivering innovative cost-effective solutions that support businesses across manufacturing logistics and eCommerce. As we scale were looking for a Marketing Specialist who can combine creative thinking with digital execution supporting the full marketing funnelfrom brand awareness to sales enablementwith smart data-driven strategies.
Position Overview
As a Marketing Specialist youll help execute digital marketing initiatives manage CRM workflows support content development and drive campaign performance. Youll collaborate closely with marketing sales RevOps and outsourced marketing resources to build brand visibility attract qualified leads and support the sales cycle through strategic and creative content automation and analytics.
Key Responsibilities
Digital Marketing & Campaign Execution
Assist in developing and executing full-funnel marketing strategies aligned with customer lifecycle stages (LLL) to drive acquisition engagement and retention.
Design and optimize SEO GEO and AEO strategies to boost organic traffic and online visibility.
Manage content calendars and execute email social media and digital campaigns to support product promotions and brand awareness.
CRM & Marketing Automation
Support CRM and marketing automation efforts in platforms like HubSpot including building workflows managing lists forms sequences and campaigns.
Build and refine workflow automations to streamline lead nurturing and improve marketing-to-sales alignment.
Collaborate with sales and RevOps teams to ensure clean actionable CRM data that drives pipeline growth and velocity.
Content & Creative Strategy
Help create and implement content strategies that resonate with our target audiencefrom industrial buyers to logistics teamsacross multiple channels.
Leverage AI tools to assist in content creation campaign optimization and performance analysis.
Create or coordinate the development of sales enablement tools such as brochures presentations product one-pagers and case studies.
Cross-Functional Collaboration
Work closely with internal sales and customer service teams to ensure marketing aligns with customer needs and sales goals.
Coordinate projects and communications with external vendors freelancers and agency partners when needed.
Qualifications
13 years of experience in a digital or B2B marketing role preferably in packaging distribution manufacturing or logistics.
Familiarity with HubSpot or similar CRM/marketing automation platforms.
Working knowledge of SEO email marketing and content development.
Strong attention to detail and organizational skills; ability to manage multiple priorities.
Comfortable using or learning AI tools to streamline content and campaign work.
Proficiency with tools like Canva Adobe Creative Suite Google Analytics or basic HTML is a plus.
Excellent written and verbal communication skills.
Why Join Us
You will become part of an energetic team environment that truly recognizes our employees hard work. We offer the following benefits to our employees:
Medical Dental and Vision Coverage
401(k) & ROTH retirement savings with company match
Health Savings Account (HSA) with company match
Flex Spending Account (FSA) & Dependent Care Account (DCA)
Short-Term and Long-Term Disability Insurance
Basic Life and AD&D Insurance
Voluntary Life and AD&D Insurance
Employee Assistance Program (EAP) and Telemedicine
PTO starting at 16 days/year and increasing with years of service
A strong company culture
We Make it Easy
Founded in 1901 MRA is a nonprofit employer association that serves more than 4000 employers covering more than one million employees.
As one of the largest employer associations in the nation MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services information education and resources to help build successful workplaces and a powerful workforce.
We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company not an agency recruiter.
Required Experience:
Senior IC
Employment Type
Full-Time
