At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
Are you ready to be at the forefront of advancing patient monitoring in one of Medtronics fastest-growing sectors Join us in Acute Care & Monitoring where youll play a pivotal role in transforming Respiratory care. As the Principal Marketing Specialist youll lead and drive commercialization across channels and regions of our core monitoring portfolio; a market-leading set of solutions to support healthcare providers in preventing the onset of respiratory complications.
Acute Care and Monitoring is part of the Medical Surgical Portfolio at Medtronic. Medical Surgical strives to enable earlier diagnosis better treatment faster complication-free recovery and enhanced patient outcomes through less invasive surgical solutions.
At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we -person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
This role also involves global travel approximately 30% of the time.
Responsibilities include:
Shape & Clearly Communicate Portfolio Value Proposition:
Develop and articulate compelling value propositions for Pulse Ox products.
Ensure consistent messaging across all marketing materials and channels.
Tailor value propositions to different market segments and customer needs.
Work closely with product marketers to develop key messaging guides and campaign strategies.
Oversee the execution of global launch plans and marketing campaigns.
Monitor and analyze campaign performance making data-driven adjustments to optimize results.
Serve as the global subject matter expert for respiratory monitoring supporting field teams with clinical messaging and objection handling.
Collaborate on Global Market Development Strategy and Execution:
Identify and address market barriers such as clinical advocacy and guidelines.
Develop and implement strategies to penetrate new markets and expand existing ones.
Conduct market research to understand customer needs and the competitive landscape.
Collaborate with medical affairs to execute education Key Opinion Leader (KOL) engagement and evidence generation strategies.
Support the development of clinical evidence and advocacy programs.
Facilitate training and educational programs for healthcare professionals.
Build relationships with KOLs and clinicians to gather Voice of Customer (VoC) insights and shape product positioning.
Drive Product Launch Excellence:
Lead or support new product launches ensuring cross-functional alignment and readiness across geographies.
Partner with R&D Regulatory Clinical and Supply Chain teams to influence product development and ensure market needs are addressed.
Develop launch forecasts and ensure product availability within acceptable inventory levels.
Create integrated communications and promotional plans for consistent high-impact messaging.
Enable Sales & Field Success:
Develop and maintain marketing collateral sales tools and training resources.
Coordinate product evaluations upgrades and conversions in collaboration with sales and clinical teams.
Ensure field teams are equipped with the tools and messaging needed to drive adoption and growth.
Own Annual Marketing Plan:
Develop and manage the annual marketing plan in collaboration with regional partners and upstream/product marketing teams.
Monitor and adjust the plan based on market feedback and performance metrics.
Align marketing activities with overall business objectives and goals.
Lead Competitive & Business Insights Gathering:
Conduct competitive analysis and gather business insights to inform strategic decisions.
Collaborate with regional teams to implement actions based on insights.
Track industry trends and emerging technologies to stay ahead of the competition.
Monitor competitor pricing positioning and product launches to inform strategy.
Lead Regional Communications and Forums:
Facilitate regional communications forums and Quarterly Business Reviews (QBRs).
Track and report on key metrics to measure the effectiveness of marketing initiatives.
Foster a collaborative environment to share best practices and insights across regions.
Support regional teams with tailored marketing assets training tools and launch readiness resources.
Must Have: Minimum Requirements
Bachelors Degree
Minimum of 7years of relevant experience or advanced degree with a minimum of 5 years of relevant experience
Nice to Have
Bachelors degree in Marketing Business or a related field; MBA preferred.
5 years of experience in global marketing preferably in the medical device industry.
Proven track record of successful product launches and market development.
Strong leadership and project management skills.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams and regional partners.
Proficiency in digital marketing tools and platforms including CRM and marketing automation systems.
Experience in sales roles within the medical device industry.
Clinical experience in hemodynamics such as working as a nurse or clinical professional.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Staff IC
About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an excit ... View more