Marketing & PR Specialist
Marketing & PR Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Marketing & PR Specialist will help elevate the Episcopal School of Baton Rouges brand grow and engage its audiences (prospective families current families alumni donors staff broader community) and manage communications / public relations efforts in alignment with the Schools mission values and Episcopal identity. The Specialist should be strategic creative data-driven and able to execute both long-term projects and fast-turnaround tasks.
Key Responsibilities
Below are the main duties; new ones may be added and priorities may shift depending on school calendar strategic goals and department needs.
Area Duties / Responsibilities
Brand & Messaging Strategy Develop maintain and enforce brand guidelines tone and messaging consistency across all communications.
Work with leadership to define key messaging for admissions fundraising student life academics athletics service etc.
Research monitor and report on competitive landscape trends in independent/ Episcopal school marketing.
Public Relations & Media Relations Create and maintain relationships with local media education reporters and community partners.
Draft and distribute press releases media advisories and op-eds.
Respond to incoming media inquiries; coordinate interviews campus tours for press.
Manage crisis communication processes or support the team in crisis/incident response.
Digital Marketing & Social Media Manage the schools social media accounts (e.g. Facebook Instagram Twitter/X LinkedIn) with regular content planning scheduling monitoring engagement.
Produce or coordinate the production of digital content: photos short videos graphics blog posts newsletters.
Maintain/updating website content and/or coordinate with web vendors/IT.
Analyze performance metrics (e.g. social reach engagement website traffic) and adjust strategies accordingly.
Content Creation & Storytelling Tell the schools story through student faculty alumni and family voices case studies profiles features.
Support or create internal communications (newsletters for staff/faculty parents announcements internal memos).
Support admission and enrollment marketing materials: viewbooks flyers digital campaigns.
Support advancement/fundraising communications (annual reports donor stories appeals) as needed.
Events & Community Engagement Promote school events (open houses graduations performances fundraisers) via PR social and traditional media email.
Coordinate event branding signage promotional materials.
Develop relationships with community organizations Episcopal Diocese local businesses to explore partnerships sponsorships and cross-promotion.
Analytics Budget & Project Management Track and report on KPIs: campaign reach conversion (inquiries enrollment donations) PR coverage.
Manage small budgets for marketing or campaign spend (ads sponsored content printed collateral).
Plan content calendars production timelines vendor relationships.
Ensure all materials adhere to appropriate policies (copyright trademark privacy etc.).
Employment Type
Full Time
