Manager, Brand Management, GC
Manager, Brand Management, GC
Posted on :
30-09-2025
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1 Vacancy
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Job Description
Description
JOB SUMMARY
- Supports strategic planning and pull-through of all Premium Brand initiatives and programs relevant to the region
- Collaborate with respective Brand teams across global headquarters continent and regional/area resources and/or cross functional discipline - subject matter experts to execute exceptional on-brand execution.
- Execute global/continent aligned Brand proof-points to drive brand awareness / reputation in the regions.
- Support the delivery of strategic Brand plan and integration for new openings (in some instances; conversion hotels) will be a key focus.
- Consistently ensure all Brand activities consider the affiliation of our Brands to Marriott Bonvoy travel program.
- Ensure regular knowledge update and education sessions to drive stronger understanding of what each brand represents and ultimately increase Brand equity.
- Work with above property regional area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference market share and topline performance.
- Understand and activate relevant Brand Partnerships that enhance Brand Positioning resulting in stronger Brand equity.
- Responsible to ensure Brand photography contents and assets in continent are up to date and relevant. Call out anomalies where applicable.
- Support and coordinate work to ensure on-brand solutions for key stakeholders.
SCOPE
Responsible for the management of Premium brands:
- Ensure on-brand delivery in operating hotels
- Support and guide key premium hotel openings
- Key project facilitation and integration across the regions.
- Support Liaison between global/continent Brand and regional operations as well as Brand marketing team
CANDIDATE PROFILE
Education and Experience
- Prior hotel experience is strongly preferred.
- Prior brand management experience is knowledge is an advantage.
- Three or more years of management experience. International work experience strongly preferred.
- Languages: Proficiency in English required and proficiency in reading and writing in Chinese
- Knowledge of collaboration efforts with global brand management team is preferred
- Experience with coordinating the work to be within budget.
- Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
- Good presentation and communication skills
- Proven ability to co-lead and work with cross-functional teams in support of specific business priorities.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly think creatively and satisfy Internet speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
- Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
- Strong team player and ability to foster relationships and collaborate across disciplines
CORE WORK ACTIVITIES
Managing Projects and Priorities
- Execute purposefully on the full-year brand plan that prioritizes Brand presence and accomplish the desired outcomes.
- Ensure all presentations of any form reflect the Brand tone of voice with clear concise and compelling writing.
- Provides support and assistance to other team members to ensure timely completion of assignments.
- Analyze information and evaluates results to choose the best solution and solve problems.
- Think creatively and practically to develop plan and implement new Brand programming or initiatives.
- Provide recommendations to improve the effectiveness of processes or programs.
- Understand and meet the needs of key stakeholders related to Brand management work.
- Supports achievement of performance goals budget goals team goals etc.
Brand Strategy & Planning
- Partner with key stakeholders on key openings and focus hotels within the Premium brand portfolio
- Educate/communicate on brand strategy positioning voice strategic pillars and competitive environment.
- Educate/communicate consumer insights
- Represent the vision of the Premium brand portfolio at all times.
Brand Performance & Development
- Execute on global brand strategies while ensuring alignment to the regions and market specific objective.
- Responsible for the effective pull-through and localization of new brand initiatives in the regions.
- Provide regular brand updates as requested.
- Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives
Operations & Culture
- Responsible to communicate regular brand updates and Brand education to the field and hotels.
- Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standards procedures and brand programs.
- Support onboarding processes and calendar for Brand Leader with General Managers and key stakeholders.
- Provide opening brand support for all new HALO hotels prior to countdown coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of luxury openings opening countdown Consumer Ops support etc. are executed on brand.
- Provide clear instructions for hotel opening teams to ensure branded critical path document for openings and conversions are executed.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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