Strategist (Beauty)

ABOUT VAYNERX

VaynerX () is the most contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia Eva Nosidam Productions The Sasha Group Gallery Media Group Tingley Lane Trading VaynerSpeakers and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York Los Angeles Toronto Mexico City London Amsterdam Singapore Delhi Kuala Lumpur Bangkok Tokyo and Sydney. VaynerMedia has been recognized for its work at Cannes Lions the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out we propel some of the biggest brands in the world to the intersection of attention and APAC we are proudly 300 servicing a diverse client all around the region.

THE PITCH

Well now were looking for someone who lives and breathes social media even more than us. Do you know all of the latest trends Memes And TikToks Maybe youve dabbled in the world of influencers Believe in the power of social media and community management to change hearts minds and drive sales Love the hustle of fast-paced hyper-growth agency life Thrive in a role where you can bring ideas to life on billions of screens Cool. Then lets talk.

This exciting opportunity of a full-time role based in Thailand will allow you to collaborate with the local team as well learn from the experts globally. You will manage and drive our strategy expertise and someone who is familiar with the Thailand landscape.

Are you based in Bangkok Geeking the social media world in Thailands digital space for two plus years now Or maybe someone aspiring and with a can-do attitude Do you wanna geek out on the world of media and creative advertising agency Oh well we could be meant to be -----so keep reading!

• Build the bridge between brands and consumersby developing communication plans and creative strategies aligned with brand objectives and audience preferences.
• Develop the engine strategyfor clients anchored in VaynersPAC (Platform Algorithm Culture) framework.
• Conduct competitor and category auditsto uncover whitespace and growth opportunities.
• Lead cultural signal hunting and conversation miningto identify emerging social shifts and translate them into actionable creative springboards.
• Develop audience cohorts grounded in communities and behaviors not just demographics and connect them to strategic decisions and creative ways-in.
• Craft thought startersthat fuel brainstorming with Creative and SMA teams ensuring ideas are rooted in social-first cultural relevance.
• Bring the consumers world to lifefor creative teams and clients through qualitative and cultural mining and insightful synthesis of quantitative research.
• Track and analyze campaign performancetranslating numbers into clear stories for optimization and inspiration.
• Collaborate with Creative Media and Account teamsto co-create platform-native ideas that are consumer-obsessed and built for speed.
• Champion CasC (Comment as Content)and always-on thinking sparking conversations and salience through social engagement.
• Deck crafting turn complex ideas insights and strategies into compelling and clear storytelling deliverables.
• Demonstrate anout-of-the-box perspective on data and researchto surface insights that unlock creative opportunities.
• Understand thetechnical aspects of content creationand thedigital consumer journey engaging through an end-to-end digital architecture map.

• 2 years instrategy brand planning or social-first marketing(agency experience in the Thai market preferred).
• Strong strategic foundation with the ability to turn insights into actionable creative springboards.
• Atrend spotterwho knows whats happening in Thai social media before it hits mainstream especially inbeauty and consumer culture.
• Creative mindset able to bring both left-brain (analytical) and right-brain (cultural/creative) thinking.
• Independent accountable and capable of handling accounts end-to-end.
• Skilled at calculating and interpreting performance metrics.
• Fluent in English (written and spoken) andnative-level Thai proficiency.
• Passionate about thebeauty world Thai consumer behavior and digital communities.
• Resilient adaptable and able to thrive in a fast-paced high-pressure startup-like environment.

• Prior experience in a creative/media agency handlingsocial-first campaigns.
• Ability to deliver work independently with pace energy and drive.
• Strong sense of prioritization and urgency.
• Skilled collaborator who can thrive in co-creation sessions.
• Positive communicator who can foster collaboration with internal teams and external stakeholders.

What you should know about VaynerMedia

Think lab and not agency. We get excited about solving business problems not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. Were willing to break rules try new things and test hypotheses if it means better understanding our craft. Its fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that and the opportunity to collaborate with the talented and enthusiastic crew work with big brands excites you as it does us. We cant wait to meet you.