CBS BMC Brand and Marketing Marketing Automation Supervising Associate

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

Discipline Brand & Marketing
Role Type Marketing Automation
Role Rank Marketing Automation Supervising Associate 64
Current Rank CS 64

The opportunity
We are looking for Marketing Automation Expert who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. The individual must be flexible motivated have high attention to detail and must have a proven track record of working effectively with teams and with senior leaders across the business to execute and report on campaigns.

Your key responsibilities
The candidate must have a strong background in managing projects and adhering to processes and methodical approach
Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
Hands-on experience with lead lifecycle nurturing and an in-depth knowledge of email marketing best practices
Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
Orchestrate subject matter expertise in Marketing Automation Digital Marketing and Marketo platform usage for the team to implement the tool across the regions.
Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content assets and target audience parameters are received for campaign execution
Working with Marketo country leads and support them with increased Marketo usage and maturity
Database management activities such as data clean-up and normalization to improve database quality.
Management and coordination of report responses RSVPs using Marketo or event tool platforms.
Provide project support to all MarTech team members throughout various stages of the project including testing use cases.
Regular reporting to key stakeholders on the performance of marketing automation campaigns provide insights and recommendations to improve campaigns continuously.
Support process improvements and educate users on campaign best practices.
Standardization and documentation of technical processes using internal systems and Marketo.
Able to define and document the functional and technical requirements for executing (developing deploying managing tracking and measuring) the automated campaigns.
Act as a brand champion ensuring that all external campaigns and online content are compliant to firms brand and business strategy and adhere to risk and quality safeguards set by EY.
Work towards organizational objectives along with stakeholders project
Skills and attributes for success
Experience with marketing automation platform preferably in Adobe Marketo Engage.
Familiarity with the latest marketing trends tools and best practices is a must including marketing automation concepts such as lead generation customer journey lead nurturing latest best practices strategies and industry standards.
Awareness of Marketo API to co-ordinate between technical teams.
Proven strong interpersonal with an analytical mindset and problem-solving capability.
Familiarity with Agile planning and Agile project management skills.
Must be highly organized and self-motivated with a sense of urgency.
Knowledge on Microsoft Office suite especially Excel PowerPoint and Microsoft SharePoint

To qualify for the role you must have
Any university degree or college diploma in Digital Marketing or a relevant professional experience
Min. 8 years of experience in Digital/email marketing Strategic coordination support role.
Strong project coordination skills including managing internal stakeholder expectations and multiple campaigns
Must be a detail-oriented organized self-starter who can work well within a team and excel in a fast-paced corporate environment whilst being able to manage multiple priorities and deadlines.
Ability to review processes and make suggestions for efficiencies and optimization.
Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
Advanced proficiency with the Microsoft Office suite especially Excel and Microsoft SharePoint.
Functional knowledge of AEM will be an added advantage for this role.
Familiarity with complex multi-national organizations is highly preferred.
Ability to translate business needs into technical solutions in MA platform.
Adherence to data integrity rules (such as GDPR CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally youll also have
Strong interest in data management and analytics
Storytelling and consulting skills
Attention to detail
Organized self-starter who can collaborate with a team and excel in a fast-paced corporate environment whilst being able to manage multiple priorities and deadlines.
Adobe Marketo Engage Expert Certification is plus

Technologies and Tools
Marketo or any other Marketing Automation platform
Workflow management tools eg: Azure boards/Zendesk/Workfront etc.
Microsoft Office SharePoint
knowledge of working with HTML CSS and scripting

What we look for
Strong team contributor
Ready to learn and adapt
Problem solving skills
Stakeholder management
Effective communication and consulting

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.
About EY
EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above please contact us as soon as possible.

The exceptional EY experience. Its yours to build.

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.