Job Opportunities Marketing and Communications Director, NEA

MISSION:

• Deliver impactful 360 Marketing Communications & CRM Strategic Plan for HK MO Taiwan & Hainan
• Manage the A&P budget and the MarCom related S&D cost for the brand and ensure best ROI of all investments
• Create desirability for the Brand strengthen Brand Awareness and Visibility in the region
• Design and conduct brand events to ensure positive Brand and PR exposure
• Design and plan boutique and activations driving traffic to Boutiques POS & e-Commerce
• Support Operators on their boutique activations to ensure consistent brand message and quality.
• Create and develop Strategic CRM plan to recruit retain & re-activate clients and VIC loyalty
• Contribute to the commercial digital strategy and drive digital brand exposure incl social media press and KOL
• Oversee Trade Marketing Department including store projects planning (within the MarCom team) managing all BTQ and POS projects including Flagship Boutiques manage store planning part of brand CAPEX
• Sustainability and Environmental awareness internally and ensure Sustainability of MarCom and Store planning projects

RESPONSIBILITIES:

MARKETING & COMMUNICATIONS:

• Develop the annual MarCom strategic plan together with the MD and deliver the implementation
• Manage A&P budget incl. trade marketing store CAPEX and PLV planning
• Create local MarCom calendar in partnership with HQ and commercial team.
• Strategic Media Buying (Online Offline) and content ownership to enhance Brand Visibility
• Media & Advertising local relevant content creation and KOL/Celebrities collaboration (with the support of Local Media Agency)
• Develop PR activities in line with Brand Strategy and global communication campaign to maximize brand visibility
• Oversee press agency and maintain relationship with key editors and KOLs
• Explore new media opportunities (online & offline)
• Develop e-Com strategy together with the MD and the commercial team to delivery seamless D2C and OTO experience and impactful brand experience across channels
• Ensure strategic visibility on Social Media digital publications and digital platforms of all commercial partners
• Visual Merchandising POS Communication & PLV Management
• Oversee planning and implementation of In-Store VM animation ensuring local fit of global guidelines including related POS material forecast and planning
• Provide strategic input to HQ for development of locally impactful animation concepts
• Exploit POS communication opportunities and In-boutique activations in wholesale to maximize brand impact and sales impact

CRM & EVENTS STRATEGY IMPLEMENTATION:

• Create and develop Strategic plan to recruit retain & re-activate clients
• Execute targeted CRM activities (eDM DM MMS eNewsletter) and ensure achievement of KPIs
• Guide team in analyzing CRM Database to implement targeted actions and derive clients insights
• Come up with engaging ideas to strengthen client loyalty and help establish and foster strong relationship with Top VVIPs and watch communities
• Explore potential partnership opportunities (Brands Hotels Banks) to recruit prospects
• Steer creative agency in development of event concepts and deliver implementation with focus on brand experience and driving sales

STORE PLANNING MAINTENANCE & OTHER:

• Oversee new and existing store projects incl Flagship Boutiques for the region
• Collaborate with HQ architects and provide input on design and plan related CAPEX spending
• Help to explore potential opportunities communicate with related parties and LL when necessary
• Deliver high visibility talk of the town exhibitions and pop-ups together with brand HQ and localize concepts when needed
• Oversee local construction companies and sourcing of materials incl. HQ approval process
• Oversee maintenance and repair activities and plan related S&D cost
• Develop and source special gift concepts for local market requirements that are outside of HQ offer (Moon festival Christmas) aiming to emphasize brands storytelling and creation of loyalty

REQUIREMENTS:

• 10 years of strongand solidexperience in the MarketingCommunicationsand CRMfield with a focus on luxury retail sector is a definite advantage.
• Degree holder in marketing business administration or other related disciplines
• Excellent strategic thinking problem-solving and strong abilities to translate business objectives into actionable marketing plans
• Experience in managing marketing budgets and optimizing ROI
• Strong communication and interpersonal skills with the ability to collaborate effectively with internal and external stakeholders
• Excellent leadership skills ability to inspire and motivate a team fostering a high-performing environment
• Fluent inEnglish Cantonese and Mandarin