Director, Global Brand Strategy – Hybrid

3 Days in Towson/week

Towson MD United States

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 48000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

Join the iconic DEWALT team a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacyand help us build whats next. The Director of Global Brand Strategy for DEWALT will be responsible for advancing the brands position worldwide and building a unified global strategy. This role requires a strategic thinker with a deep understanding of global markets professional end-user needs product marketing and brand management. The ideal candidate will have a proven track record of successfully managing launching and growing global brands and products. This role will closely partner with global counterparts in EMEA LAG and Asia.

As Director of Global Brand Strategy youll be part of our DEWALT team working as a hybrid employee. Youll get to:

• Lead the global brand strategy and strengthen DEWALTs brand differentiation inclusive of overseeing all global strategy briefs
• Act as the lead authority and promoter of the Brand ensuring consistent brand expression through all touch points both external and internal.
• Partner and provide guidance with regions to execute plans that include local relevance while staying true to the brands DNA
• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
• Collaborate with stakeholders including product development commercial packaging and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
• Effectively story-tell key influencers and decision-makers at all levels leveraging compelling product narratives and customer insights.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Communicate with demonstrated ability to build relationships establish rapport drive consensus & drive adoption with internal/external customer groups and all levels.
• Ensure consistent measurement and reporting brand KPIs across regions
• Lead and mentor a team of brand managers fostering a culture of creativity collaboration and excellence.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• 10 years of experience leading the establishment & execution of global brand growth strategies ideally in a global environment
• 5 years experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
• Undergraduate degree required preferably in business marketing or related field; MBA preferred
• Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
• Experience with high volume retail and / or distributor environment involving complexity in price channel and product with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
• Must possess exceptional marketing strategy fundamentals including expertise in brand planning go-to-market strategies business accument positioning market research brand storytelling.
• Agency experience highly preferred
• Leadership and influence

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

This role is not eligible for visa sponsorship (H1B OPT/CPT TN etc).

#LI-SZ1 #LI-Hybrid

The base pay range for this position in Maryland is $113100-$226200 per year. Pay is based on market location and may vary depending on job-related knowledge skills and experience. A sign-on payment may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. Applicants should apply via Stanley Black and Deckers internal or external careers site.

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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