Senior Manager, B2B Marketing

Key Responsibilities:

• Team Leadership: Manage coach and develop a team of B2B marketers ensuring strong execution collaboration and professional growth.

• Lifecycle Strategy: Define and oversee customer lifecycle programs that nurture prospects support onboarding and increase long-term engagement.

• CRM & Automation Oversight: Direct the strategic use of HubSpot and Salesforce for campaign automation segmentation and reporting.

• Budget Ownership: Manage media and program budgets allocating spend effectively across inbound and paid channels to deliver ROI.

• Cross-Functional Collaboration: Partner with sales product marketing and leadership to ensure lifecycle marketing efforts support broader revenue and retention goals.

• Performance Measurement: Track campaign KPIs and funnel metrics translating insights into strategy adjustments and performance improvements.

• Inbound Marketing: Shape inbound marketing programs that leverage content automation and lead nurturing to accelerate pipeline growth.

• Embrace and uphold Ibottas Core Values: Integrity Boldness Ownership Teamwork Transparency & A good idea can come from anywhere

Qualifications:

• 8 years of experience in B2B marketing with a focus on ABM customer lifecycle marketing retention and upsell strategies in the enterprise segment.

• 2 years of management experience

• Proven experience in B2B marketing leadership ideally managing teams focused on CRM lifecycle or demand generation.

• Proficiency with HubSpot and Salesforce; ability to guide platform strategy and execution oversight.

• Experience managing marketing budgets with a focus on ROI and growth outcomes.

• Strong understanding of inbound marketing strategies and customer lifecycle frameworks.

• Excellent analytical communication and stakeholder management skills.

• Background in enterprise SaaS technology or B2B industries preferred.

About Ibotta (I bought a...)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy and where and how often they shop all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado Ibotta is headquartered in Denver and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver CO and includes competitive pay flexible time off benefits package (including medical dental vision) Lifestyle Spending Account Employee Stock Purchase Program and 401k match.Denver office perks include paid parking snacks and occasional meals.

• Base compensation range: $113000 - $130000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.

• Ibotta is an Equal Opportunity Employer. Ibottas employment decisions are made without regard with race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity sexual orientation or any other legally protected status

• Applicants must be currently authorized to work in the United States on a full-time basis.

• For the security of our employees and the business all employees are responsible for the secure handling of data in accordance with our security policies identifying and reporting phishing attempts as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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